Sentiment analysis is the computational study of people's opinions, sentiments, emotions, moods, and attitudes. This fascinating problem offers numerous research challenges, but promises insight useful to anyone interested in opinion analysis and social media analysis. This comprehensive introduction to the topic takes a natural-language-processing point of view to help readers understand the underlying structure of the problem and the language constructs commonly used to express opinions, sentiments, and emotions. The book covers core areas of sentiment analysis and also includes related topics such as debate analysis, intention mining, and fake-opinion detection. It will be a valuable resource for researchers and practitioners in natural language processing, computer science, management sciences, and the social sciences. In addition to traditional computational methods, this second edition includes recent deep learning methods to analyze and summarize sentiments and opinions, and also new material on emotion and mood analysis techniques, emotion-enhanced dialogues, and multimodal emotion analysis.

Sentiment analysis research has been started long back and recently it is one of the demanding research topics. Research activities on Sentiment Analysis in natural language texts and other media are gaining ground with full swing. But, till date, no concise set of factors has been yet defined that really affects how writers’ sentiment i.e., broadly human sentiment is expressed, perceived, recognized, processed, and interpreted in natural languages. The existing reported solutions or the available systems are still far from perfect or fail to meet the satisfaction level of the end users. The reasons may be that there are dozens of conceptual rules that govern sentiment and even there are possibly unlimited clues that can convey these concepts from realization to practical implementation. Therefore, the main aim of this book is to provide a feasible research platform to our ambitious researchers towards developing the practical solutions that will be indeed beneficial for our society, business and future researches as well.

The aim of Sentiment Analysis is to define automatic tools able to extract subjective information from texts in natural language, such as opinions and sentiments, in order to create structured and actionable knowledge to be used by either a decision support system or a decision maker. Sentiment analysis has gained even more value with the advent and growth of social networking. Sentiment Analysis in Social Networks begins with an overview of the latest research trends in the field. It then discusses the sociological and psychological processes underling social network interactions. The book explores both semantic and machine learning models and methods that address context-dependent and dynamic text in online social networks, showing how social network streams pose numerous challenges due to their large-scale, short, noisy, context- dependent and dynamic nature. Further, this volume: - Takes an interdisciplinary approach from a number of computing domains, including natural language processing, machine learning, big data, and statistical methodologies - Provides insights into opinion spamming, reasoning, and social network analysis - Shows how to apply sentiment analysis tools for a particular application and domain, and how to get the best results for understanding the consequences - Serves as a one-stop reference for the state-of-the-art in social media analytics - Takes an interdisciplinary approach from a number of computing domains, including natural language processing, big data, and statistical methodologies - Provides insights into opinion spamming, reasoning, and social network mining - Shows how to apply opinion mining tools for a particular application and domain, and how to get the best results for understanding the consequences - Serves as a one-stop reference for the state-of-the-art in social media analytics

With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

From Darwin to "Star Trek", Evans offers a lively look at the science of emotions and finds that whether we live in the shadow of Times Square or in the depths of the rain forest, all humans feel disgust, joy, surprise, anger, fear, and distress. 20 halftones.

Multinational organizations have begun to realize that sentiment mining plays an important role for decision making and market strategy. The revolutionary growth of digital marketing not only changes the market game, but also brings forth new opportunities for skilled professionals and expertise. Currently, the technologies are rapidly changing, and artificial intelligence (AI) and machine learning are contributing as game-changing technologies. These are not only trending but are also increasingly popular among data scientists and data analysts. New Opportunities for Sentiment Analysis and Information Processing provides interdisciplinary research in information retrieval and sentiment analysis including studies on extracting sentiments from textual data, sentiment visualization-based dimensionality reduction for multiple features, and deep learning-based multi-domain sentiment extraction. The book also optimizes techniques used for sentiment identification and examines applications of sentiment analysis and emotion detection. Covering such topics as communication networks, natural language processing, and semantic analysis, this book is essential for data scientists, data analysts, IT specialists, scientists, researchers, academicians, and students.

This book presents the latest research on hierarchical deep learning for multi-modal sentiment analysis. Further, it analyses sentiments in Twitter blogs from both textual and visual content using hierarchical deep learning networks: hierarchical gated feedback recurrent neural networks (HGFRNNs). Several studies on deep learning have been conducted to date, but most of the current methods focus on either only textual content, or only visual content. In contrast, the proposed sentiment analysis model can be applied to any social blog dataset, making the book highly beneficial for postgraduate students and researchers in deep learning and sentiment analysis. The mathematical abstraction of the sentiment analysis model is presented in a very lucid manner. The complete sentiments are analysed by combining text and visual prediction results. The book’s novelty lies in its development of innovative hierarchical recurrent neural networks for analysing sentiments; stacking of multiple recurrent layers by controlling the signal flow from upper recurrent layers to lower layers through a global gating unit; evaluation of HGFRNNs with different types of recurrent units; and adaptive assignment of HGFRNN layers to different timescales. Considering the need to leverage large-scale social multimedia content for sentiment analysis, both state-of-the-art visual and textual sentiment analysis techniques are used for joint visual-textual sentiment analysis. The proposed method yields promising results from Twitter datasets that include both texts and images, which support the theoretical hypothesis.