This volume discusses the development of cultural studies in India. It shows how inter-disciplinarity and cultural pluralism form the basis of this emerging field. It deals with contemporary debates and interpretations of post-colonial theory, subaltern studies, Marxism and post-Marxism, nationalism and post-nationalism. Drawing upon literature, linguistics, history, political science, media and theatre studies, and cultural anthropology, it explores themes such as caste, indigenous peoples, vernacular languages and folklore and their role in the making of historical consciousness. A significant intervention in the area, this book will be useful to scholars and students of cultural studies and theory, literature, history, cultural anthropology, sociology, and media and mass communication, as well as the general reader.

Cultural History Of India Has Been Divided Into Three Parts To Discuss Various Aspects Of Development Of Indian Culture. It Talks About How Religions Such As The Vedic Religion, Buddhism, Jainism, Saivism And Vaisnavism Aimed At Securing Social Harmony, Moral Upliftment, And Inculcated A Sense Of Duty In The Individual. The Development Of Indian Art And Architecture Was A Creative Effort To Project Symbols Of Divine Reality As Conceived And Understood By The Collective Consciousness Of The People As A Whole. The Book Also Focuses On Social Intuitions, Educational Systems And Economic Organisation In Ancient India. Finally, The Book Discusses The Dietary System Of Indians From Pre-Historic Times To C. 1200 A.D. The Basis For Inclusion Of Food And Drinks In The Book On Indian Culture Is That Ancient Indians Believed That Food Not Only Kept An Individual Healthy, But Was Also Responsible For His Mental Make Up.According To The Author, It Is Of Utmost Importance That The Present Generation Imbibe Those Elements Of Indian Culture Which Have Kept India Vital And Going Through Its Long And Continuous History .Cultural History Of India Is An Extremely Useful Journal On Indian History And Culture For All Readers, Both In India And Abroad. It Is Therefore A Must-Read For All Interested In Indias Proud Past, Which Forms The Eternal Bed-Rock Of Its Fateful Present And Glorious Future. It Is An Academic Book Very Useful For Student Of History Aspiring For I.A.S.

Cinema in India is an entertainment medium that is interwoven into society and culture at large. It is clearly evident that continuous struggle and conflict at the personal as well as societal levels is depicted in cinema in India. It has become a reflection of society both in negative and positive ways. Hence, cinema has become an influential factor and one of the largest mass communication mediums in the nation. Social and Cultural Dynamics in Indian Cinema is an essential reference source that discusses cultural and societal issues including caste, gender, oppression, and social movements through cinema and particularly in specific language cinema and culture. Featuring research on topics such as Bollywood, film studies, and gender equality, this book is ideally designed for researchers, academicians, film studies students, and industry professionals seeking coverage on various aspects of regional cinema in India.

The promotion of an enterprise culture and entrepreneurship in India in recent decades has had far-reaching implications beyond the economy, and transformed social and cultural attitudes and conduct. This book brings together pioneering research on the nature of India’s enterprise culture, covering a range of different themes: workplace, education, religion, trade, films, media, youth identity, gender relations, class formation and urban politics. Based on extensive empirical and ethnographic research by the contributors, the book shows the myriad manifestations of enterprise culture and the making of the aspiring, enterprising-self in public culture, social practice, and personal lives, ranging from attempts to construct hegemonic ideas in public discourse, to appropriation by individuals and groups with unintended consequences, to forms of contested and contradictory expression. It discusses what is ‘new’ about enterprise culture and how it relates to pre-existing ideas, and goes on to look at the processes and mechanisms through which enterprise culture is becoming entrenched, as well as how it affects different classes and communities. The book highlights the social and political implications of enterprise culture and how it recasts family and interpersonal relationships as well as personal and collective identity. Illuminating one of the most important aspects of India’s current economic and social transformation, this book is of interest to students and scholars of Asian Business, Sociology, Anthropology, Development Studies and Media and Cultural Studies.

Seminar papers.

Through a detailed analysis of the available cultural and chronological data, this book overturns traditional ideas about the cultural history of India and proposes a different picture instead. The idea of a unilinear development out of Brahmanism, in particular, is challenged.

An ethnography analyzing Indias class of transnational information technology professionals and their influential ideas about what it means to be Indian.