This book outlines a new approach to the analysis of decision making based on "cognitive maps." A cognitive map is a graphic representation intended to capture the structure of a decision maker's stated beliefs about a particular problem. Following introductory chapters that develop the theory and techniques of cognitive mapping, a set of five empirical studies applies these new techniques to five policy areas. Originally published in 1976. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Fourteen contributors from six countries present recent research results in the study of decision-making processes. They address cognitive and evaluative issues involved in human choice and judgement. Several studies model how decision makers represent and structure information involved in making choices. Others discuss theory, methods, or group decision making.

The theory of value structure concerns the meaning of “better than” and “good,” as well as the way in which values serve as a basis for rational decision making. Drawing methodologically from economics and theories of decision making, the aim of serious axiology in metaethics is to do justice to problems that have puzzled philosophers of value for centuries. Can value comparisons be cyclic? Are all values comparable with each other and can decision makers just add up different aspects of an evaluation to determine the best course of action? A Theory of Value Structure: From Values to Decisions starts with a thorough introduction to the modeling of “better than” comparisons from a normative perspective. In the philosophical part of the book, Erich H. Rast argues that aspects of “better than” comparisons can differ qualitatively so much that one aspect may outrank another. Consequently, the classical weighted sum aggregation model fails. Values cannot always be summed up and comparisons may be fundamentally noncompensatory, an indeterminacy that explains problems like the apparent nontransitivity of “better than” and hard cases in decision making. Using a lexicographic method of value comparisons, Rast develops a multidimensional theory of “better than” and shows how and to which extent it can be combined with standard methods of decision making under uncertainty by using rank-dependent utility theory.

In 1958 an academic paper on corporate finance written by two professors (Merton Miller and Frances Modigliani, who were later awarded the Nobel prize for their research efforts) was published in The American Economic Review. One prime conclusion of their paper was that the exact form of a firm's capital structure did not affect the firm's value. Later papers by the same two authors and by many others modified the assumptions and changed this conclusion. We now think that capital structure decisions do affect a firm's value and corporate managers should understand better the financing alternatives that are available. One of the most important financial decisions is the decision to buy or lease assets. The leasing industry is large and getting larger. Unfortunately, it is very easy for a firm to evaluate incorrectly lease alternatives (see Chapter 12). The capital structure decision is one of the three most important financial decisions that management make (the distribution of earnings and the capital budgeting decisions are the other two contenders). Managers should increase their understanding of capital structure alternatives and remember that choosing the best capital structure is an art and not an exact simple calculation. But applying the art can be improved with understanding.

Today's business environment involves design decisions with significant uncertainty. To succeed, decision-makers should replace deterministic methods with a risk-based approach that accounts for the decision maker¿s risk tolerance. In many problems, it is impractical to collect data because rare or one-time events are involved. Therefore, we need a methodology to model uncertainty and make choices when we have limited information. This methodology must use all available information and rely only on assumptions that are supported by evidence. This book explains theories and tools to represent uncertainty using both data and expert judgment. It teaches the reader how to make design or business decisions when there is limited information with these tools. Readers will learn a structured, risk-based approach, which is based on common sense principles, for design and business decisions. These decisions are consistent with the decision-maker¿s risk attitude. The book is exceptionally suited as educational material because it uses everyday language and real-life examples to elucidate concepts. It demonstrates how these concepts touch our lives through many practical examples, questions and exercises. These are designed to help students learn that first they should understand a problem and then establish a strategy for solving it, instead of using trial-and-error approaches. This volume is intended for undergraduate and graduate courses in mechanical, civil, industrial, aerospace, and ocean engineering and for researchers and professionals in these disciplines. It will also benefit managers and students in business administration who want to make good decisions with limited information.

A comprehensive guide to making better capital structure and corporate financing decisions in today's dynamic business environment Given the dramatic changes that have recently occurred in the economy, the topic of capital structure and corporate financing decisions is critically important. The fact is that firms need to constantly revisit their portfolio of debt, equity, and hybrid securities to finance assets, operations, and future growth. Capital Structure and Corporate Financing Decisions provides an in-depth examination of critical capital structure topics, including discussions of basic capital structure components, key theories and practices, and practical application in an increasingly complex corporate world. Throughout, the book emphasizes how a sound capital structure simultaneously minimizes the firm's cost of capital and maximizes the value to shareholders. Offers a strategic focus that allows you to understand how financing decisions relates to a firm's overall corporate policy Consists of contributed chapters from both academics and experienced professionals, offering a variety of perspectives and a rich interplay of ideas Contains information from survey research describing actual financial practices of firms This valuable resource takes a practical approach to capital structure by discussing why various theories make sense and how firms use them to solve problems and create wealth. In the wake of the recent financial crisis, the insights found here are essential to excelling in today's volatile business environment.