Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook. Organised into four perspectives – cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects. This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer’s lives and cultural discourse.

The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms—as avant-garde enterprises and arts corporations—have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role—so central to value-making in contemporary economies—performed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.

The 1st International Congress on Stratigraphy (STRATI 2013), hold in Lisbon, 1–7 July 2013, follows the decision to internationalize the conferences previously organized by the French Committee of Stratigraphy (STRATI), the last one of which was held in Paris in 2010. Thus, the congress possesses both the momentum gained from an established conference event and the excitement of being the first International Congress on Stratigraphy. It is held under the auspices of the International Commission on Stratigraphy (IUGS) and it is envisaged that this first congress will lead to others being held in the future. This book includes all papers accepted for oral or poster presentation at the 1st International Congress on Stratigraphy. Papers include a short abstract, main text, figures, tables and references. Each paper has been reviewed by two internationally renowned scientists.

By combining new research on leadership and workspaces, Leadership in Spaces and Places argues for a radical reconceptualization of leadership. They argue leadership is not only about leaders themselves, but is also affected by the built environment. <

This work within The SAGE Reference Series on Leadership provides undergraduate students with an authoritative reference resource on political and civic leadership. This 2-volume set focuses on the 100 most important topics, issues, question, and debates specific to politics and civic society. Entries provide students with more detailed information and depth of discussion than typically found in an encyclopedia entry while avoiding much of the jargon, detail and density one might find in a journal article or a research handbook chapter. Key Features Includes entries written by a global panel of renowned experts Offers broad coverage of important, of-the-moment topics related to political and civic leadership, including explorations of the personalities and environments of political leaders, leadership roles in governance and allegiance, citizen activists and civic engagement, political campaigning, urban politics and leadership, public management, ethics in politics, policy development and implementation, executive management of public opinion, political speechmaking and the "bully pulpit," congressional leadership, crisis management, and more Considers the history of political and civic leadership, with examples from the lives of pivotal figures, as well as the institutional settings and processes that lead to both opportunities and constraints unique to the political realm Provides students with more depth than usual encyclopedic entries while avoiding the jargon, detail, and density of more advanced works Features an approachable and clear writing style with appeal to undergraduate researchers and offers a list of further readings after each entry, as well as a detailed index and an online version of the work to maximize accessibility for today′s students

Ten years ago, critical theory and postmodernism were considered new and emerging theories in business and management. What will be the next new important theories to shape the field? In one edited volume, Daved Barry and Hans Hansen have commissioned new chapters that will allow readers to stay one step ahead of the latest thinking. Contributors draw on research and practice to introduce ideas that are considered ′fringe′ and controversial today, but may be key theoretical contributions tomorrow. Each chapter sets these ideas in their historical context, lays out the key theoretical positions taken by each new approach and makes it clear why these approaches are different to more mainstream concepts. Throughout, contributors refer to existing studies that show how these developing themes will change the business and management arena. Researchers, teachers and advanced students who are interested in the future of Business and Management scholarship will want to read this Handbook.