The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.

Apes and dolphins: primates and cetaceans. Could any creatures appear to be more different? Yet both are large-brained intelligent mammals with complex communication and social interaction. In the first book to study apes and dolphins side by side, Maddalena Bearzi and Craig B. Stanford, a dolphin biologist and a primatologist who have spent their careers studying these animals in the wild, combine their insights with compelling results. Beautiful Minds explains how and why apes and dolphins are so distantly related yet so cognitively alike and what this teaches us about another large-brained mammal: Homo sapiens. Noting that apes and dolphins have had no common ancestor in nearly 100 million years, Bearzi and Stanford describe the parallel evolution that gave rise to their intelligence. And they closely observe that intelligence in action, in the territorial grassland and rainforest communities of chimpanzees and other apes, and in groups of dolphins moving freely through open coastal waters. The authors detail their subjects’ ability to develop family bonds, form alliances, and care for their young. They offer an understanding of their culture, politics, social structure, personality, and capacity for emotion. The resulting dual portrait—with striking overlaps in behavior—is key to understanding the nature of “beautiful minds.”

In this inspiring book, Harvard-trained child and adult psychiatrist and expert in human motivation Dr. Shimi Kang provides a guide to the art and science of inspiring children to develop their own internal drive and a lifelong love of learning. Drawing on the latest neuroscience and behavioral research, Dr. Kang shows why pushy “tiger parents” and permissive “jellyfish parents” actually hinder self-motivation. She proposes a powerful new parenting model: the intelligent, joyful, playful, highly social dolphin. Dolphin parents focus on maintaining balance in their children’s lives to gently yet authoritatively guide them toward lasting health, happiness, and success. As the medical director for Child and Youth Mental Health community programs in Vancouver, British Columbia, Dr. Kang has witnessed firsthand the consequences of parental pressure: anxiety disorders, high stress levels, suicides, and addictions. As the mother of three children and as the daughter of immigrant parents who struggled to give their children the “best” in life—Dr. Kang’s mother could not read and her father taught her math while they drove around in his taxicab—Dr. Kang argues that often the simplest “benefits” we give our children are the most valuable. By trusting our deepest intuitions about what is best for our kids, we will in turn allow them to develop key dolphin traits to enable them to thrive in an increasingly complex world: adaptability, community-mindedness, creativity, and critical thinking. Life is a journey through ever-changing waters, and dolphin parents know that the most valuable help we can give our children is to assist them in developing their own inner compass. Combining irrefutable science with unforgettable real-life stories, The Dolphin Way walks readers through Dr. Kang’s four-part method for cultivating self-motivation. The book makes a powerful case that we are not forced to choose between being permissive or controlling. The third option—the option that will prepare our kids for success in a future that will require adaptability—is the dolphin way.

Dolphin culture evolved over millions of years so they could remain perfectly attuned with their world, the ocean. But the growing pressure of man's activities become intolerable and in frustration they seek an aggressive new path, making a shocking departure from the ancient philosophy that has guided them so well through the millennia.

Dr. Denise Herzing began her research with a pod of spotted dolphins in the 1980s. Now, almost three decades later, she has forged strong ties with many of these individuals, has witnessed and recorded them feeding, playing, fighting, mating, giving birth and communicating. Dolphin Diaries is an account of Herzing's research and her surprising findings on wild dolphin behavior, interaction, and communication. Readers will be drawn into the highs and lows—the births and deaths, the discovery of unique and personalized behaviors, the threats dolphins face from environmental changes, and the many funny and wonderful encounters Denise painstakingly documented over many years. This is the perfect book for anyone who loves these incredibly versatile and intelligent creatures and wants to find out more than the dolphin show at the zoo can offer. Herzing is a true pioneer in her field and deserves a place in the pantheon of naturalists and scientists next to Dian Fossey and Jane Goodall.

Tells how to analyze a situation, plan actions, obtain an advantage, make use of information, and gain a favorable position