Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim’s forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.

Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

Russia, under both the Soviets and Vladimir Putin, is in a struggle with Western civilization, and has conducted influence campaigns to weaken and undermine the West from within. This study of influence campaigns waged against the West by the Soviet Union and now by Russia under President Vladimir Putin is intended to present a detailed overview and analysis of the various influence campaigns. Methods and means employed by the Soviet Union included active measures, disinformation, propaganda, controlled international front groups, agents of influence, forgeries, and reflexive control. Campaign themes are examined, and two key campaigns against NATO deployment of the neutron bomb and intermediate-range nuclear force are analyzed as case studies of a successful and failed campaign. The influence campaigns waged by President Putin against the West combine time tested methods with new information age techniques not available during the Soviet era including internet trolls, social media, information warfare, and cyber operations. Both similarities and differences exist in the execution and objectives of influence campaigns conducted by the Soviet Union and Putin's Russia. While the ideologies differ, both Soviet Communist ideology as well as the new Russian nationalist ideology under President Putin contend that Russia is engaged in a long-term struggle with the West that continues during peace and conflict, and will likely end violently. President Putin's Russia is now employing asymmetrical warfare against former Soviet republics to intimidate as well as expand Russian influence and borders in order to create a Russian World. This so-called new generation or hybrid warfare, essentially a Russian version of a "color revolution," incorporates aspects of influence campaigns combined with the covert deployment of special forces to mobilize local ethnic Russian populations combined with cyber operations to disrupt an opponent, and prepare the battle and information space for possible military operations. Influence campaigns in the Soviet era and under President Putin represent an indirect, low risk approach to undermine and weaken an opponent from within in order to promote political objectives, and alter the correlation of power in Moscow's favor in order to win the clash of civilizations with the West. The West needs to develop a coordinated response to the information assault by the Kremlin. First and foremost, the West needs to recognize that they are engaged in a struggle with President Putin's Russia. An effort similar to that developed to identify, analyze and publicize Soviet active measures and disinformation campaigns needs to be established. Countering the Kremlin's influence campaigns is important, however, the West critically needs to conduct proactive, offensive influence campaigns against Russian efforts. A three tier Western influence campaign is required. Information campaigns need to counter Russian influence efforts in the West and actively promote Western policies to public audiences. Next, a strategic communications campaign is required for audiences in the former Soviet republics, in particular Russian speaking populations. These countries are critical as they are already under assault by the Kremlin's influence campaigns, and are potentially the next target of Moscow's asymmetrical new generation warfare. The final audience, the Russian public, represents the hardest target, but also the most critical in countering the new Russian World ideology. Detailed target audience analysis is required for this effort to identify key groups and developed highly specialized and effective messaging. While difficult, analysis to anticipate future Russian influence campaigns and actions is required to more effectively counter the Kremlin's strategy. NATO and friendly states must centralize and pool scarce resources to counter the Kremlin's actions and communicate a Western message to key target audiences.