This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third largest economy, after China and the U.S. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia's economy larger than those of the U.S. and Europe combined. It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia. Explores how to develop a strategy to benefit from new patterns of 21st century trade Explains how companies can fight and win against low-cost competition from Asian companies Shows how to transfer homegrown management practices to Asia Reveals how to safeguard the company's intellectual property in China Brings to light how to leverage India as a platform to revitalize the company's innovation capabilities A resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality—that of Asia as the world's emerging center of gravity.

"The Cambridge Handbook of Strategy as Practice provides the first comprehensive overview of an emerging and growing stream of research in strategic management. An international team of scholars has been assembled to produce a systematic introduction to the various epistemological, methodological and theoretical aspects of the strategy-as-practice approach. This perspective explores and explains the contribution that strategizing makes to daily operations at all levels of an organization. Moving away from a disembodied and asocial study of firm assets, technologies and practices, the strategy-as-practice approach breaks down many of the traditional paradigmatic boundaries in strategy to investigate who the strategists are, what strategists do, how they do it, and what the consequences or outcomes of their actions are. Including a number of detailed empirical studies, the handbook will be an essential guide for future research in this vibrant field"--Provided by publisher.

“Helps to articulate those pressing strategic questions necessary in formulating―and executing―American strategy in this critical part of the world.” ―Military Review Some of the United States’ greatest challenges over the coming decades are likely to emanate from the Asia-Pacific region, with China’s and India’s rise and the persistence of militant Islam in parts of South and Central Asia, and the threat of nuclear proliferation continuing in fits and starts. If America is to meet these challenges comprehensively, strategists will have to learn more about Asia, and Asian scholars, policymakers, and analysts will need to understand better the enduring and timeless principles of strategy. Based on the premise therefore that the increasing strategic weight of the Asia-Pacific region warrants greater attention from both scholars and practitioners alike, Strategy in Asia: The Past, Present, and Future of Regional Security aims to marry the fields of strategic studies and Asian studies in order to help academics and practitioners to begin addressing these challenges. The book uses the lenses of geography, culture, and economics to examine in depth the strategic context that Asia presents to the major nations of the region—including the U.S. as a Pacific nation—and the strategic scenarios that may well play out in the region in the future. Specific attention is paid to Asia as a warfighting environment, and to the warfighting traditions and current postures of the major nations. “Opens windows into the key lenses of strategic studies namely, history, geography and politics, and secondarily, culture and economics.” —Asian Politics and Policy

An increasing proportion of the world's poor is dependent on NGOs for the support the state cannot or will not provide, but little has been written to analyze or guide best management practice, which is so critical to their success. Managing for Change addresses the key operational issues facing NGO managers, drawing lessons from the reality of southern NGOs. It explores areas such as the formation of strategy, effective NGO leadership, the handling of donor relations, staff motivation and development, and the management styles most appropriate to crises and change.