Are you focused on attracting more interested readers to your mailing list? Take a holistic view of finding readers. Do you feel that the current expert advice on growing mailing lists falls short or seems to resemble an episode of ‘Hoarders.” Let Barb Drozdowich, multi-published author and technical trainer to authors help you take a more holistic view of the subject of mailing lists. Strategies to Grow Your List is book 1 of a 4-book box set – The Complete Mailing List Toolkit. Each book attacks a different facet of the subject of communicating with readers. In this book you will discover: - how to take a holistic view of attracting readers to join you - all the various places readers can find out about your mailing list - how to overcome the stumbling blocks in the way of readers joining you Strategies to Grow Your List will provide you with actionable items to step up your game. You will have a better understanding of how to attract more readers and move on to the next step of communication with readers and potential fans. Start on your journey to better understanding today!

The world no longer defines successful businesspeople by their suit and ties. Today we live in a world where any entrepreneur can create a successful, profitable, enjoyable business in whatever style suits him or her the best. And hey, if putting on a suit and heading for your corporate office is what works best for you, that's great. But if throwing on your favorite pair of blue jeans and heading for the beach works better, that's cool too. In Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style, you'll learn how to create and grow a business that works for you. More than just a "how to" guide, Business in Blue Jeans, contains actionable, practical that show you how to: Break through the "brain junk" that's been getting in your way to starting a business. Develop a business idea (or hone the one you already have) with real potential for success. Package your idea to attract the people who want what you have to offer and will pay for it. Become visible to your potential customers and clients so that they think of you first. Stand head and shoulders above your competitors without spending an extra dime. Build a community and network that includes the support and the connections you need, drawing people in instead of pushing them away. Hire, train, and manage a team as your business grows so that it's never out of control (and so you can hit the beach!). We live in an ever-changing economy and that can make starting and growing a business seem daunting. But with the right guidance, you, too, can have successful business that makes everything else that you want in life possible.

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.

The no-nonsense, practical guide for farm-preneurs to grow a successful farm business – completely revised and updated You launched your farm because you love working the land and producing food. Yet to succeed you also need to think like an entrepreneur. The Farmer's Office, Second Edition is your must-have toolkit for starting and growing a sustainable agricultural business. Written by a consultant and entrepreneur who has supported hundreds of farm-preneurs, this essential resource is fully revised and updated to empower readers to make sound decisions and manage their farm business for success. Topics include: How to write a business plan for a new or growing venture Detailed descriptions of accounting and business concepts Setting up and using QuickBooks for day-to-day sales and expense tracking, as well as for more complex tasks such as budgeting, cash flow analysis, cost accounting; reading financial statements Leveraging financial information to refine operations, improve profits, and develop strategies for growth Accessing financing and managing debt Adapting to external shocks and learning to pivot Planning for business growth and expansion Understanding mental blocks that can limit an entrepreneur's success. Enhanced with detailed case studies of real farm businesses, The Farmer's Office, Second Edition is your personal business coach, providing guidance for all the business skills needed to succeed as a businessperson in a competitive and rapidly changing world.

Let's face it: promoting your business often falls to the bottom of your to-do list. The Best 90 Days Ever shows you how to successfully market yourself with a series of daily 10-minute tasks that fit around the rest of your business. Stop wasting time wondering what to do, what to say and how to say it. This guide will give you a weekly theme, from email marketing and engagement to video content and batch creating, to show you how to grow your audience and increase your visibility. After 3 months you will have completed 90 powerful actions that your business will thank you for.

You've got a rare empty slot in your diary today, squeezed between meetings, phone calls and dealing with the incessant incoming emails. You can grab a sandwich, power through and run yourself down, or you can STOP. You can pick up this book, choose a chapter that inspires you and learn something new. This isn't a time for standing still; developing and growing as a leader is imperative if you want your team and company to be successful. Lunchtime Learning for Leaders is an actionable guide to everything you need to know to be a successful leader. Each chapter is a short-burst overview of a key leadership challenge thousands of leaders before you have faced and successfully tackled with the help of the author Lucy Ryan. And all of them can be mastered in under an hour! From leading your team through change, adapting your leadership style to the task at hand, gathering influence to building resilience, this book is your essential guide to becoming the best leader you can be. Dedicate just a few hours and invest in Lunchtime Learning for Leaders. You will reap the benefits and come out better prepared for whatever comes next on your business leadership journey.