Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns. So, how does a company succeed in a world gone green? In Strategies for the New Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the New Green Economy shows how leadership companies are finding their way in the green economy, while their competitors struggle. Strategies for the Green Economy systematically tackles the central issues of greening your business: What does it take to be seen as an environmental leader? What are the standards, implicit or explicit, that you must meet to be green? How do you communicate what your business is doing right--and what it's doing wrong? How can you overcome consumer, media, and activist distrust? How can your company be heard amid the “green noise” in the marketplace? What are the new opportunities emerging for companies in the green economy? Including groundbreaking data about customers' attitudes and behaviors regarding green products and services, Strategies for the Green Economy will lead you through the thicket of finicky customers, confusing research reports, and public cynicism regarding green marketing claims--and place you on solid footing in the growing green economy.

Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns. So, how does a company succeed in a world gone green? In Strategies for the New Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the New Green Economy shows how leadership companies are finding their way in the green economy, while their competitors struggle. Strategies for the Green Economy systematically tackles the central issues of greening your business: What does it take to be seen as an environmental leader? What are the standards, implicit or explicit, that you must meet to be green? How do you communicate what your business is doing right--and what it's doing wrong? How can you overcome consumer, media, and activist distrust? How can your company be heard amid the “green noise” in the marketplace? What are the new opportunities emerging for companies in the green economy? Including groundbreaking data about customers' attitudes and behaviors regarding green products and services, Strategies for the Green Economy will lead you through the thicket of finicky customers, confusing research reports, and public cynicism regarding green marketing claims--and place you on solid footing in the growing green economy.

We live in a fundamentally changed world. It’s time for your approach to strategy to change, too. The evidence is all around us. Extreme weather, driven by climate change, is shattering records all over the planet. Our natural resources are in greater demand than ever before as a billion more people enter the global middle class, wanting more of everything. Radical transparency is opening up company operations and supply chains to public scrutiny. This is not some futuristic scenario or model to debate, but today’s reality. We've passed an economic tipping point. A weakening of the foundations of our planetary infrastructure is costing businesses dearly and putting our society at risk. The mega challenges of climate change, scarcity, and radical transparency threaten our ability to run an expanding global economy and are profoundly changing “business as usual.” But they also offer unprecedented opportunities: multi-trillion-dollar markets are in play, and the winners of this new game will profit mightily. According to Andrew Winston, bestselling author (Green to Gold) and globally recognized business strategist, the way companies currently operate will not allow them to keep up with the current—and future—rate of change. They need to make the Big Pivot. In this indispensable new book, Winston provides ten crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like British Telecom, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started.

Climate change is one of the most pressing issues facing the world today, as it affects all sectors of life, be it global economics or human rights activism; timely action is required to avoid global catastrophe. Understanding the importance of climate change mitigation, renewable energies, clean technologies, and green development has become necessary for effective leadership. The Handbook of Research on Green Economic Development Initiatives and Strategies provides the necessary information to reduce the climate change vulnerability of socio-economic systems in the most cost-effective manner. This handbook of research is ideal for policy makers, non-governmental organizations (NGOs), government agencies, businesses, and professionals looking to temper the effects of climate change.

Inclusive Green Growth: The Pathway to Sustainable Development makes the case that greening growth is necessary, efficient, and affordable. Yet spurring growth without ensuring equity will thwart efforts to reduce poverty and improve access to health, education, and infrastructure services.

The green economy is widely seen as a potential solution to current global economic and environmental crises, and a potential mechanism by which sustainable development might be achieved in practice. Considerable investments are now being made into the development of green technology, renewable energy, biodiversity conservation, resource efficiency, recycling of materials and green infrastructure. This textbook provides a comprehensive introduction to the green economy, using a strongly interdisciplinary approach based on environmental science, rather than treating it as a sub-set of economics. The scientific principles of sustainability are presented, which provide the foundations of the green economy, with a particular focus on systems-based approaches. Examples of real-world case studies are used to illustrate how the green economy can be achieved in practice. In this way, the authors provide a thorough overview of both the principles and practice of the green economy, drawing from a wide range of disciplines including ecology, geography, social science, psychology, sustainability science, environmental science, law and economics. The emphasis is on presenting results of the latest research, derived from leading scientific journals. Rather than focusing on a single definition of what constitutes a ‘green economy’, the book introduces readers to the diversity of opinion that exists, and engages them in what is an active, on-going debate. This reflects the fact that many aspects of the green economy, and sustainable development more generally, are currently contested. In particular, the book will help readers to strengthen their ability to critically evaluate the evidence for and against the views presented, and to actively contribute to the future development of the green economy.

Entrepreneurship and Green Finance Practices focuses on critical issues such as the role of Green Financing in Green Entrepreneurship in Asian Countries and looks for the mechanisms that can help in idea-generation and the launching of successful Green Start-ups.