Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Provides a single reference that integrates community planning, business planning and tourism planning, from a global and Australian perspectives. It's an important text for the many courses that incorporate aspects of community tourism into their business, tourism, social science, and art programs. Beeton from La Trobe.

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

A lack of entrepreneurial capacity, limited understanding of tourism markets and a lack of community understanding of tourism and its impacts have been identified as barriers to effective tourism development in peripheral regions. This book provides an analysis of this issue within tourism development practice.

The negative impacts associated with conventional tourism has occasioned more sustainable forms of tourism including community-based tourism (CBT). Among the benefits of CBT are the improvement of rural economies, empowerment of the local community, and poverty alleviation. In as much as CBT has been promoted as being more beneficial to local communities, its implementation is not without challenges. In the wake of the COVID-19 pandemic, destination marketing organizations and managers of CBT projects have to adopt different marketing strategies including shifting to target new demographics in an effort to remain sustainable. Prospects and Challenges of Community-Based Tourism and Changing Demographics provides theoretical and empirical insights in the prospects and challenges associated with CBT, critically examining issues of structure, impact, management, marketing, support, changing demographics, challenges, sustainability, and implications for the future of CBT. It also highlights critical lessons and trends in CBT from both established and new CBT initiatives to inform the design, management, marketing, and sustainability of CBT projects. This book will be a useful addition to the literature on CBT with its coverage of topics such as conservation, cultural tourism, and sustainable rural livelihoods. This book provides an excellent resource for students, academicians, researchers, tourism and hospitality practitioners, managers, destination managers, stakeholders, tour operators, and policymakers.