Understand how to thrive in the intensely competitive telecommunications environment using reinvigorated strategic planning at the corporate level with this new book. Offering a look at how to bring new products or services to market in the wake of the U.S. Telecommunications Act of 1996, this is the first resource of its kind that defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting, and computer industries in the wake of the 1996 act.

This book provides: * a broad description of the telecommunications industry * details of an in-depth study of the telecommunications group Ericsson * a description of how the strategic states model has worked for companies

This title was first published in 2001. This text explores the relationship between telecommunications strategic planning process (TSPP), the organization and the environment for developing an understanding of the idea of a national TSPP (NTSPP) in Thailand. The overall aim is to explore an understanding of an NTSPP by providing a detailed study of the strategic planning and practices of the Thai telecom regulators during the period from 1954 to 1996. It applies the strategic planning process principles to further the understanding of NTSPP in Thailand. By using the SPP framework, the study develops a theoretical TSPP framework for analyzing the underlying TSPP strategies within the national telecom regulators in Thailand. It also seeks to illustrate the limitations of the traditional strategic planning theory when applied to NTSPP. From a theoretical perspective, this book illustrates that a lack of formalization and consensus in Thailand's NTSPP is the fundamental backlog for the successful operation of its industry.

Telecommunication markets are characterized by a dynamic development of technology and market structures. The specific features of network-based markets, convergence of previously separate spheres and the complex task of market regulation put traditional theoretical approaches as well as current regulatory policies to the test. This book sheds light on some of the challenges ahead. It covers a vast range of subjects from the intricacies of market regulation to new markets for mobile and internet-related services. The diffusion of broadband technology and the emergence of new business strategies that respond to the technological and regulatory challenges are treated in the book’s 24 chapters.

With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.