Industrial Marketing Strategy
Title | Industrial Marketing Strategy PDF eBook |
Author | Frederick E. Webster |
Publisher | *Ronald Press |
Pages | 352 |
Release | 1984-08-10 |
Genre | Business & Economics |
ISBN |
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Strategic Industrial Marketing
Title | Strategic Industrial Marketing PDF eBook |
Author | Peter M. Chisnall |
Publisher | |
Pages | 372 |
Release | 1985 |
Genre | Business & Economics |
ISBN |
Strategic Industrial Marketing
Title | Strategic Industrial Marketing PDF eBook |
Author | Peter Michael Chisnall |
Publisher | |
Pages | |
Release | 1985 |
Genre | |
ISBN |
Strategies for International Industrial Marketing (RLE International Business)
Title | Strategies for International Industrial Marketing (RLE International Business) PDF eBook |
Author | Peter W Turnbull |
Publisher | Routledge |
Pages | 305 |
Release | 2013-05-07 |
Genre | Business & Economics |
ISBN | 1135124272 |
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Strategies for International Industrial Marketing (RLE International Business)
Title | Strategies for International Industrial Marketing (RLE International Business) PDF eBook |
Author | Peter W Turnbull |
Publisher | Routledge |
Pages | 329 |
Release | 2013-05-07 |
Genre | Business & Economics |
ISBN | 1135124280 |
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
INDUSTRAT
Title | INDUSTRAT PDF eBook |
Author | Jean-Claude Larréché |
Publisher | |
Pages | 194 |
Release | 1988-01-01 |
Genre | Industrial marketing |
ISBN | 9780134591575 |
A computerized simulation of actual operating environments, INDUSTRAT places managers in the midst of a competitive scenario and provides them with feedback on their decisions.
Industrial Marketing Management
Title | Industrial Marketing Management PDF eBook |
Author | Michael D. Hutt |
Publisher | Chicago ; Montréal : The Dryden Press |
Pages | 504 |
Release | 1981 |
Genre | Business & Economics |
ISBN |
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.