If your company needs to develop a more scientific strategic approach - one that's sophisticated and creative, yet rigorous and results-oriented - this book is for you. You've probably discovered that the old strategic approaches, including the pet concept of sustainable competitive advantage, just aren't working. Traditional companies - maybe yours? - find themselves being pushed into risky mergers and other catch-up moves to stay afloat in roiling seas. The preferable way is to set your own course by systematically creating and exploiting opportunity. That is what visionary thinkers have always done, and it's what Strategic Renaissance shows you how to do. This guide is packed with models of corporate strategies, based on revolutionary concepts drawn from science, philosophy, military and political history, and business history - strategies with surprising lessons for your organization's success. Evan M. Dudik shows you how to apply the key elements of great business strategy. You'll learn how to objectively assess business conditions (be prepared to trash most of what you know about market research!), formulate and test a resulting if-then hypothesis, and proceed with strategies that can truly change your company's direction. Here are all the tools you need to analyze your company's current strategic efforts and create new ones with greater chances to succeed.

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions

A fully revised and updated edition of the quintessential guide to learning to negotiate effectively in every part of your life "A must read for everyone seeking to master negotiation. This newly updated classic just got even better."—Robert Cialdini, bestselling author of Influence and Pre-Suasion As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. In the third edition of this internationally acclaimed book, he brings to life his systematic, step-by-step approach, built around negotiating effectively as who you are, not who you think you need to be. Shell combines lively stories about world-class negotiators from J. P. Morgan to Mahatma Gandhi with proven bargaining advice based on the latest research into negotiation and neuroscience. This updated edition includes: This updated edition includes: · An easy-to-take "Negotiation I.Q." test that reveals your unique strengths as a negotiator · A brand new chapter on reliable moves to use when you are short on bargaining power or stuck at an impasse · Insights on how to succeed when you negotiate online · Research on how gender and cultural differences can derail negotiations, and advice for putting relationships back on track

Publishing Your Nonfiction Book In Publish Your Nonfiction Book, successful literary agent Sharlene Martin and noted novelist and nonfiction author Anthony Flacco draw on their years of experience to provide you with an in-depth understanding of what the publishing industry is really like and how to successfully navigate it in order to ensure a long-term career. You'll learn: Techniques for writing a strong query letter that hooks agents and editors right from the start Strategies for putting together a stellar proposal package that successfully pitches you and your book Methods for creating a respectable author platform - before you start pitching your book Tips for getting an agent and building a lasting working relationship And much, much more! Plus, the authors examine actual query letters and proposals that worked, so you can see firsthand exactly what catches an agent's attention and why. Publish Your Nonfiction Book is the one-on-one agent consultation you need - but seldom get - to learn the ropes and seal the deal.

"Political Warfare provides a well-researched and wide-ranging overview of the nature of the People's Republic of China (PRC) threat and the political warfare strategies, doctrines, and operational practices used by the Chinese Communist Party (CCP). The author offers detailed and illuminating case studies of PRC political warfare operations designed to undermine Thailand, a U.S. treaty ally, and Taiwan, a close friend"--

When Strategies of Containment was first published, the Soviet Union was still a superpower, Ronald Reagan was president of the United States, and the Berlin Wall was still standing. This updated edition of Gaddis' classic carries the history of containment through the end of the Cold War. Beginning with Franklin D. Roosevelt's postwar plans, Gaddis provides a thorough critical analysis of George F. Kennan's original strategy of containment, NSC-68, The Eisenhower-Dulles "New Look," the Kennedy-Johnson "flexible response" strategy, the Nixon-Kissinger strategy of detente, and now a comprehensive assessment of how Reagan - and Gorbechev - completed the process of containment, thereby bringing the Cold War to an end. He concludes, provocatively, that Reagan more effectively than any other Cold War president drew upon the strengths of both approaches while avoiding their weaknesses. A must-read for anyone interested in Cold War history, grand strategy, and the origins of the post-Cold War world.