Strategic Copy Editing

Strategic Copy Editing
Title Strategic Copy Editing PDF eBook
Author John Russial
Publisher Guilford Press
Pages 292
Release 2004-01-01
Genre Language Arts & Disciplines
ISBN 9781572309265

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This pragmatic text helps students master the craft of copy editing--including both the editing skills and the "people skills" essential to professional success. Experienced newspaper copy editor and professor John Russial covers the fundamentals and more: how to edit for grammar, punctuation, usage, and style; attend to broader issues of fairness and focus; develop strong headlines and other display elements; and work collaboratively with reporters, other editors, and designers. Special attention is given to the copy editor's role as critical thinker and coach as well as resident wordsmith. Throughout, proven editing strategies are explained and numerous concrete examples and practical tips offered.

UX Strategy

UX Strategy
Title UX Strategy PDF eBook
Author Jaime Levy
Publisher "O'Reilly Media, Inc."
Pages 312
Release 2015-05-20
Genre Business & Economics
ISBN 1449373011

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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Choosing Yiddish

Choosing Yiddish
Title Choosing Yiddish PDF eBook
Author Hannah S. Pressman
Publisher Wayne State University Press
Pages 596
Release 2012-12-17
Genre Foreign Language Study
ISBN 0814337996

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Students and teachers of Yiddish studies will enjoy this innovative collection.

The Subversive Copy Editor

The Subversive Copy Editor
Title The Subversive Copy Editor PDF eBook
Author Carol Fisher Saller
Publisher University of Chicago Press
Pages 151
Release 2009-08-01
Genre Reference
ISBN 0226734102

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Each year writers and editors submit over three thousand grammar and style questions to the Q&A page at The Chicago Manual of Style Online. Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face." In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things." Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors. Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.

The Copyeditor's Handbook

The Copyeditor's Handbook
Title The Copyeditor's Handbook PDF eBook
Author Amy Einsohn
Publisher Univ of California Press
Pages 580
Release 2005-12-07
Genre Language Arts & Disciplines
ISBN 9780520932562

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The Copyeditor's Handbook is a lively, practical manual for newcomers to publishing and for experienced editors who want to fine-tune their skills or broaden their understanding of the craft. Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions. This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).

Making Sense of 'Show, Don't Tell'

Making Sense of 'Show, Don't Tell'
Title Making Sense of 'Show, Don't Tell' PDF eBook
Author Louise Harnby
Publisher Independently Published
Pages 94
Release 2021-03-12
Genre
ISBN

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This fiction-editing guide shows authors and editors how to recognize shown and told prose, and avoid unnecessary exposition. Louise Harnby, a fiction editor, writer and course developer, teaches you how to identify stylistic problems and craft solutions that weave showing and telling together, and understand why there's no place for 'don't tell' in strong writing. Topics include: Shown and told prose in different scenarios; the relevance of viewpoint; when exposition serves story and deepens character; and tools that help writers add texture.

The Ethical Journalist

The Ethical Journalist
Title The Ethical Journalist PDF eBook
Author Gene Foreman
Publisher John Wiley & Sons
Pages 453
Release 2022-05-25
Genre Language Arts & Disciplines
ISBN 1119777488

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The Ethical Journalist Praise for the Third Edition of The Ethical Journalist “A riveting examination of journalism ethics, updated for the seismic change that is now an industry constant. The Ethical Journalist is written to fortify journalism students, but real-life examples of everything from faked photographs to reporting on presidential lies make it valuable to all of us who care about the news.” ANN MARIE LIPINSKI, CURATOR OF THE NIEMAN FOUNDATION AT HARVARD UNIVERSITY AND FORMER EDITOR OF THE CHICAGO TRIBUNE Praise for the Earlier Editions “The book is superb — the definitive work on journalism ethics and practices. It should be a basic text in every school of journalism.” GENE ROBERTS, FORMER EXECUTIVE EDITOR OF THE PHILADELPHIA INQUIRER AND FORMER MANAGING EDITOR OF THE NEW YORK TIMES “At a time when the internet has turned journalism inside out and blown up long-held traditions, the need for media ethics is even more critical. This is the book to help guide students and the rest of us through the revolution.” ALICIA C. SHEPARD, FORMER NPR OMBUDSMAN The third edition of The Ethical Journalist is a comprehensive examination of current issues in the field of journalism ethics, researched and written by four journalists with experience in both the newsroom and the classroom. It gives students and professionals the tools they need to navigate the challenges of journalism today, first explaining the importance of ethics in journalism and then putting a decision-making strategy to work. The text is supplemented by case studies and essays, and two companion websites provide additional materials for educators and a forum for all users to discuss new topics in journalism ethics as they arise.