Storytelling in the Digital Age
Title | Storytelling in the Digital Age PDF eBook |
Author | Julia Campbell |
Publisher | Charitychannel LLC |
Pages | 200 |
Release | 2017 |
Genre | Nonprofit organizations |
ISBN | 9781938077791 |
Storytelling is a hot topic for nonprofits. Actually, it's the hottest topic! This book is carefully designed to help busy nonprofit practitioners and volunteers to use storytelling to grow support and to keep donors engaged. Storytelling for nonprofits is all about crafting authentic, real, emotional stories about the work that you do every day.
Brand Storytelling in the Digital Age
Title | Brand Storytelling in the Digital Age PDF eBook |
Author | S M A Moin |
Publisher | Springer Nature |
Pages | 113 |
Release | 2020-10-26 |
Genre | Business & Economics |
ISBN | 3030590852 |
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.
Storytelling in the Digital Age
Title | Storytelling in the Digital Age PDF eBook |
Author | W. Penn |
Publisher | Springer |
Pages | 194 |
Release | 2013-11-19 |
Genre | Literary Criticism |
ISBN | 1137365293 |
Through a professional story-teller's sometimes humorous commentary on culture and literature from The Odyssey on , the book suggests that literature is not an artifact to be studied but a living process. Often irreverent, crossing literary and scholarly lines, Penn aims to discover what literature does for an imaginatively engaged reader.
Storytelling in the Digital Age
Title | Storytelling in the Digital Age PDF eBook |
Author | W. Penn |
Publisher | Springer |
Pages | 300 |
Release | 2013-11-19 |
Genre | Literary Criticism |
ISBN | 1137365293 |
Through a professional story-teller's sometimes humorous commentary on culture and literature from The Odyssey on , the book suggests that literature is not an artifact to be studied but a living process. Often irreverent, crossing literary and scholarly lines, Penn aims to discover what literature does for an imaginatively engaged reader.
News Now
Title | News Now PDF eBook |
Author | Susan Green |
Publisher | Routledge |
Pages | 666 |
Release | 2016-01-08 |
Genre | Language Arts & Disciplines |
ISBN | 1317346092 |
Debuting in its first edition News Now: Visual Storytelling in the Digital Age helps today's broadcast journalism students prepare for a mobile, interactive, and highly competitive workplace. The authors, all faculty members of the prestigious Cronkite School of Journalism and Mass Communication, bring their real-world expertise to a book designed to be a trusted reference for the next generation of broadcast journalists.
The Serial Podcast and Storytelling in the Digital Age
Title | The Serial Podcast and Storytelling in the Digital Age PDF eBook |
Author | Ellen McCracken |
Publisher | Routledge |
Pages | 149 |
Release | 2017-02-03 |
Genre | Computers |
ISBN | 1351810472 |
This volume analyzes the Serial podcast, situating it in the trajectory of other popular crime narratives and contemporary cultural theory. Contributors focus on topics such as the ethics of the use of fiction techniques in investigative journalism, the epistemological overlay of postmodern indeterminacy, and the audience’s prolific activity in social media, examining the competing narrative strategies of the narrators, characters, and the audience. Other topics considered include the multiplication of narratives and the longing for closure, how our minds work as we experience true crime narratives, and what critical race theory can teach us about the program’s strategies.
Storytelling in the Digital World
Title | Storytelling in the Digital World PDF eBook |
Author | Anna De Fina |
Publisher | John Benjamins Publishing Company |
Pages | 139 |
Release | 2019-06-15 |
Genre | Language Arts & Disciplines |
ISBN | 9027262209 |
Storytelling in the Digital World explores new, emerging narrative practices as they are enacted on digital platforms such as Amazon, Facebook, Twitter, and YouTube. Contributors’ online ethnographies investigate a wide range of themes including the nature of processes of transformation and recontextualization of offline events into digital narratives; the effects of digital anonymity and pseudonymity on narrative practices; the strategies through which virtual communities discursively work together to solidify and negotiate their sociocultural identities; the tensions between the affordances that characterize different online media and the communicative needs of users; the structures and modes in which virtual users construct and enact participatory practices in these environments; and the significance of different spatiotemporal dimensions in the encoding, sharing and appreciation of stories. More generally, the volume engages with some of the theoretical and methodological challenges that the growing presence of digital technologies and media poses to narrative analysis. Originally published as special issue of Narrative Inquiry 27:2 (2017)