You are surrounded by stickiness. With every step you take, air molecules cling to you and slow you down; the effect is harder to ignore in water. When you hit the road, whether powered by pedal or engine, you rely on grip to keep you safe. The Post-it note and glue in your desk drawer. The non-stick pan on your stove. The fingerprints linked to your identity. The rumbling of the Earth deep beneath your feet, and the ice that transforms waterways each winter. All of these things are controlled by tiny forces that operate on and between surfaces, with friction playing the leading role. In Sticky, Laurie Winkless explores some of the ways that friction shapes both the manufactured and natural worlds, and describes how our understanding of surface science has given us an ability to manipulate stickiness, down to the level of a single atom. But this apparent success doesn't tell the whole story. Each time humanity has pushed the boundaries of science and engineering, we've discovered that friction still has a few surprises up its sleeve. So do we really understand this force? Can we say with certainty that we know how a gecko climbs, what's behind our sense of touch, or why golf balls, boats and aircraft move as they do? Join Laurie as she seeks out the answers from experts scattered across the globe, uncovering a stack of scientific mysteries along the way.

We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement', not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. Sticky Marketing proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation.

This book includes a deep-dive into the mindsets and methods of Co-design. It draws on the authors' experience across Australia and New Zealand, as well as design, trauma-informed practice, collective learning and social movements.

This book features a frog with silly googly eyes and a long sticky-stretchy tongue. Out comes frog's long tongue and slurp ... another critter is gone! The hilarious read-aloud story features bright, humorous illustrations--and you won't believe the surprise ending.

For every banker who wants off of the commodity hamster wheel, this first-of-its-kind book helps bankers create super-sticky, value-based relationships and a future-proof financial brand.

A young monk keeps getting in trouble with the head of the monastery who thinks the boy can't do anything right. Finally, the young boy decides to turn the tables with the help of a red rooster and a little bit of a sticky snack called mieng. What happens next has become the stuff of legend for hundreds of years! This is the hilarious tale of cleverness and ingenuity for children ages four and up.