Exercise physiologist and wellness expert Robert Hopper's step-by-step guide offers a refreshing new formula for succeeding with exercise for the long haul and finding pleasure in the process!

Do you secretly hate exercising? Struggle to stick with a program? Millions of people try and fail to stay fit. But what if "exercising" is the real problem, not you? Motivation scientist and behavior expert Michelle Segar?translates years of research on exercise and motivation into a simple four-point program that will empower you to break the cycle of exercise failure once and for all. You'll discover why you should forget about willpower and stop gritting your teeth through workouts you hate. Instead, you'll become motivated from the inside out and start to crave physical activity. In No Sweat, Segar will help you find: A step-by-step program for staying encouraged to exercise Pleasure in physical activity Realistic ways to fit fitness into your life The success of the clients Segar has coached testifies to the power of her program. Their stories punctuate the book, entertaining and emboldening you to break the cycle of exercise failure once and for all. Practical, proven, and loaded with inspiring stories, No Sweat makes getting fit easier--and more fun--than you ever imagined. Get ready to embrace an active lifestyle that you'll love!

How to Build Self-Discipline to Exercise: Discover Proven Strategies to Finally Get in Shape and Exercise on a Regular Basis for the Rest of Your Life Everywhere you go, you see gyms, videos, and books about exercise, advertising how they can help you get in shape fast and easy. You’ve probably even put some money down before, vowing that THIS was the year you’d get in shape, lose that extra weight, and become the energetic person you know is hiding inside you. Unfortunately, life happens, and you fall into the habit of "I’ll start tomorrow." Your motivation drops, and your self-discipline fails to push you through to achieve your goals. You begin to make excuses: you’ll be really sore after working out, it’s been too long since you’ve last exercised, you don’t have willpower, your friends and family tell you to be happy with how you are, you think you’re too weak, inflexible or otherwise unfit for exercise, and many more. There was that one time you started a program, but you couldn’t keep up with the weekly or monthly goals, so you got frustrated and gave up. All of that has added up to make you think you’re incapable of starting and continuing an exercise program. You’re afraid you aren’t mentally or physically strong enough, but still hold out the hope that someday a magic pill will change all that. The magic exists today, but it’s not as easy or fast as swallowing a pill. However, it can be simple and enjoyable. How to Build Self-Discipline to Exercise is a concise, practical guidebook on how to introduce and keep exercise in your life. Inside, you’ll learn: - why the most common type of motivation people use to exercise is usually ineffective (and which types of motivation are much stronger) - the wrong "P" that will lead you to giving up when you face obstacles - how to overcome procrastination and finally start exercising – including a slightly uncomfortable trick that will ensure you’ll get plenty of exercise - how to find time to exercise despite a hectic schedule (and surprising math that shows you actually lose time when you don’t make time for exercise) - practical tricks and tips to stay motivated forever, even when you encounter obstacles - how to enjoy exercise while still getting the most powerful benefits of it (hint: if your workout involves "work," it’s not a good workout) - how to prevent injuries, improve recovery, and handle the inevitable muscle soreness so you stick to exercise even if your body acts against you - how to deal with other people, wrong expectations, and negativity (from both your surroundings and yourself in the form of self-criticism or self-doubt) When put together and acted upon, the six chapters in this book – supported by over 80 references to scientific studies and credible experts – will help you form a new habit and make one of the most important changes you'll ever make in your life. Purchase the book now and let’s embark on the journey to learn how. Keywords: Develop self discipline, willpower and self discipline, self-discipline, self control books, stress, reach your goals, self-control, achieve your goals, instant gratification, long term goals, goal setting success, goal setting books, how to reach your goals, how to achieve your goals, persistence, how not to give up, how to exercise, stay motivated, build habits, exercising, personal development, exercising

Shawn Phillips is an internationally respected strength and fitness expert who has helped athletes, celebrities, and tens of thousands of others over the past twenty years. Now he’s sharing his fresh approach to fitness with everyone. Strength for Life is an easy-to-implement program to help you get in fantastic shape, enjoy abundant energy, and maintain a lean, strong physique–not just for 12 weeks but for the rest of your life. Let’s face it, with the demands of family, work, and life, many of us simply don’t have the time to stick to a rigorous workout schedule. Through his own life experience, Shawn Phillips has recognized this challenge and risen to it, literally reinventing fitness with a results-oriented program that you can embrace even with your hectic schedule and do either at home or at the gym. Homing in on the idea of building mental and physical strength rather than just sculpting your body, Shawn has pioneered a technique called Focus Intensity Training ™ (FIT), which uses the mind-body connection to yield incredible results. The program features • a workout plan that can take as little as 35 minutes a day, 3 times a week • illustrated exercises with clear step-by-step instructions • 3 workout phases–a 12-day Base Camp pre-training period, a 12-week Transformation Camp, and a year-round continuation plan geared to keep you going strong and vibrant for the rest of your life • a simple eating plan to fuel your body for optimum energy and performance–one that will free you from dieting forever • goal-setting exercises to help you achieve lasting motivation and reach your loftiest visions It’s never too late to get in shape. If you’re in your twenties or thirties, Strength for Life will show you how to achieve peak levels of fitness year after year. For those forty and beyond, you can look forward to recapturing the energy and vitality you thought you had lost. By following Strength for Life, you will make yourself stronger, leaner, sharper, and more confident. As Shawn writes: “Strength is about being more, doing more, giving more. It’s not just surviving; it’s thriving. And most important, strength is about having a reserve, a deeper, fuller capacity of body, mind, heart, and soul.”

The #1 New York Times bestseller by the 6-time Super Bowl champion The first book by New England Patriots quarterback Tom Brady--the 6-time Super Bowl champion who is still reaching unimaginable heights of excellence at 42 years old--a gorgeously illustrated and deeply practical "athlete's bible" that reveals Brady's revolutionary approach to sustained peak performance for athletes of all kinds and all ages. In modern sports, some athletes have managed to transcend their competition in a way that no one will ever forget: Jordan. Jeter. Ali. Williams. These elite legends have changed the game, achieved the unthinkable, and pushed their bodies to unbelievable limits. Joining their exclusive ranks is Tom Brady. "Brady is the healthiest great champion the NFL has ever had, both physically and mentally" (Sally Jenkins, The Washington Post). The longtime New England Patriots quarterback, who in 2017 achieved his fifth Super Bowl win and fourth Super Bowl MVP award, is widely regarded as an athlete whose training and determination pushed him from a mediocre draft position to the most-revered and respected professional football player of his generation. In The TB12 Method, Tom Brady explains how he developed his groundbreaking approach to long-term fitness, presenting a comprehensive, step-by-step guide to his personal practice. Brady offers the principles behind pliability, which is at the heart of a new paradigm shift and movement toward a more natural, healthier way of exercising, training, and living--and one that challenges some commonly held assumptions around health and wellness. Filled with lessons learned from Brady's own peak performance training, and step-by-step action steps to help readers develop and maintain their own peak performance, The TB12 Method also advocates for more effective approaches to strength training, hydration, nutrition, supplementation, cognitive fitness, recovery, and other lifestyle choices that dramatically decrease the risk of injury while amplifying and extending performance, as well as quality of life. After using his methods for over a decade, Brady believes that the TB12 approach has made him--and can make any athlete, male or female, in any sport and at any level--achieve their own peak performance. With instructions, drills, photos, in-depth case studies that Brady himself has used, as well as personal anecdotes and experiences from on and off the field, The TB12 Method is the only book an athlete will ever need, a playbook from Brady himself that will change the game.

A program that focuses attention on schoolwide wellness during four weeks of the school year. Helps schools incorporate coordinated activities that will enable them to meet national standards and guidelines for physical activity and nutrition.

Men love shortcuts. If there's a way to accomplish a job quicker and more efficiently, they're all for it. That goes for work and working out. Now, new research shows that as little as 15 minutes of resistance training is just as effective in spiking a man's metabolism—his fat-burning furnace—as a workout lasting more than twice as long. All it takes is 15 minutes to achieve lifelong results—and men are more likely to stick to an exercise plan if it's chopped down to those 15 minutes. The Men's Health Big Book of 15-Minute Workouts contains fast-paced circuit training and interval workouts that boost calorie burn, build muscle, and fry belly fat in half the time of regular workouts. Readers can choose from at-home, body-weight-only workouts and total-body barbell programs to exercises that target major muscle groups—the chest, arms, legs, and back—and sport-specific workouts. Other highlights include: - a special section of 15-minute core workouts to build a rock-hard six-pack - an eating plan with delicious meals that take 15 minutes or less to prepare - workouts for the office or when you're traveling and can't make it to the gym - hundreds of tips from America's best trainers, nutritionists, and exercise scientists