Starting Monday is based on the simple premise that when our behaviors don’t align with our expressed intentions, we’ve got a conflict going on, often outside of our awareness. The book helps readers dig deeply into their psyches to figure out what mistaken beliefs and needless fears are holding them back from achieving their health and fitness goals. The polarized feelings for disregulated eaters to identify and resolve fall within these 7 key areas: 1) create lasting change, 2) making conscious choices, 3) feel deserving, 4) how to comfort themselves, 5) know what's enough, 6) manage intimacy, and 7) developing a healthy identity. Starting Monday first helps readers unearth their mixed feelings in these seven areas, then teaches them how to change their beliefs and behaviors to resolve them. Using humor, plain talk, examples from her clinical experience, reflection exercises, case studies, and homework, Koenig lets troubled eaters know that their yo-yo patterns of eating and self care are due to conflicts. She shies away from easy answers and, instead, provides hope and concrete actions to developing a permanent, positive relationship with food.