Expert insight from the co-founder of PC and Macworld magazines! "Starting & Running a Successful Newsletter or Magazine" gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business. "Starting & Running a Successful Newsletter or Magazine" covers the ins-and-outs of: raising start-up moneyattracting the best helpchoosing the right marketing strategiescreating a solid subscription basebuilding loyalty among readers and advertiserscompeting effectively against even the biggest adversaries What's new? The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.

Written by the co-founder of three successful computer magazines, Starting & Running a Successful Newsletter or Magazine gives readers the practical know-how they need to put together a profitable publication. From creating desktop newsletters to online publications and sophisticated magazines, it provides all the information necessary to start and run a successful business. In particular, the book covers the ins-and-outs of: raising start-up money attracting the best help choosing the right marketing strategies creating a solid subscription base building loyalty among readers and advertisers competing effectively against even the biggest adversaries This edition is updated to focus on making a profit in a tight market, as well as the latest trends in online publishing.

Founding and operating small specialized newsletters and magazines has become one of the great entrepreneurial opportunities. Written by the co-founder of two of the most successful magazines of all time, this book gives publishing entrepreneurs the practical know-how they need to put together a profitable publication. Illus.

Everything you need to know to write the text, sell the ads, design the pages, prepare the artwork, have it printed, sell the copies and make a profit

Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.

For every writer who hopes to break into print, getting that first article published is essential. How do you get your story idea looked at, let alone accepted? Where do you start? Now, freelance article writer Shirley Kawa- Jump has written an exceptional book designed to answer all the novice writer’s common questions about getting articles into magazines, journals, newspapers, and newsletters. How to Publish Your Articles is divided into three parts. Part One covers the basics of the world of print publication. Part Two provides a complete system of article submission geared to maximize your odds of getting an acceptance. And Part Three looks at the possibility of building a rewarding career as a freelance article writer.