Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.

Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.

Looking to start your own business in India? Look no further than "The Indian Startup Revolution: 101 Ideas for Starting and Scaling Indian Businesses." This comprehensive guidebook offers 101 innovative and successful startup ideas that are specifically tailored to the unique needs and opportunities of the Indian market. Whether you're interested in e-commerce, healthcare, education, finance, or any other industry, you're sure to find a wealth of practical and actionable ideas in these pages. But "The Indian Startup Revolution" isn't just a list of potential business ventures. It's also a step-by-step guide to building a successful startup, from developing a business plan to securing funding to marketing your product or service to the right audience. With insights from experienced entrepreneurs and industry experts, you'll learn how to navigate the challenges and opportunities of the Indian business landscape and build a thriving company. So if you're ready to take the leap and start your own business, let "The Indian Startup Revolution" be your guide. With its practical advice and proven strategies, it's the ultimate resource for aspiring Indian entrepreneurs.

The disruptive potential of technologies such as Artificial Intelligence (AI), blockchain, the Internet of Things (IoT), and biotechnology catalysts redefine traditional business models and serve as instrumental forces in attracting venture capital investments. The lower barriers to entry, facilitated by these disruptive technologies, empower entrepreneurs to bring their ideas to market, creating a more accessible landscape for funding and innovation. Fostering Innovation in Venture Capital and Startup Ecosystems explores this transformative intersection, where emerging technologies catalyze change, fuel innovation, and redefine the dynamics of financial investments and entrepreneurial endeavors. Moreover, the book delves into how embracing AI, IoT, blockchain, and augmented reality/virtual reality can expedite innovation, enhance efficiency, and scale businesses. Through a multidisciplinary lens, readers understand how these technologies influence established markets, drive economic growth, and create job opportunities. This book is ideal for venture capitalists, angel investors, entrepreneurs, startup founders, and policymakers.