2nd edition of this accessible guide - expert advice, first hand experience, and practical information on how to launch and run your new business. Added value - includes popular recipes from the author's own coffee shop.

"Coffee bars are springing up on every street corner. Now you too can start and run one of today's most popular and profitable business ventures. If you enjoy meeting people and love coffee, this may be the business for you"--Back cover

In this comprehensive guide, Jill Sutherland offers practical and realistic advice, designed to take would be sandwich bar owners from idea, to opening. Packed with top tips, real-life examples, checklists and anecdotes, it provides a stage-by-stage guide to your first year, from the planning of your business, to it's opening and becoming established. You'll learn how to: - Develop and research your sandwich bar 'idea' - Write a professional business plan - Find the right shop unit, and fit it out - Decide on suppliers - Manage food hygiene and health and safety - Create your menu and source produce - Budget, forecast and manage cash flow - Launch and generate interest - Employ and manage staff.

This is an entertaining but highly practical guide from the successful "Coffee Boys" authors that will enable you to open a coffee bar or sandwich bar that actually lasts and makes money. It presents a distillation of experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients. This work reveals and is based on the Great Formula (see six steps of contents) created by the authors within their own businesses and their consulting practice. It offers all the practical advice on location, raising finance, and devising a clear marketing plan.

A practical guide to opening and running a successful Independent Coffee Shop, essential reading for all Entrepreneurs. Don't open your coffee shop until you have read this How to select your coffee shop location How to get a great team for your coffee shop How to provide WOW service How to choose what to sell in your coffee shop The importance of a good layout in your coffee shop How to choose the equipment for a new coffee shop How to run your coffee shop How to keep in financial control of your coffee shop How to sell your coffee shop The coffee shop success formula This is a highly practical book with very sound advice. Andrew & Claire are hugely experienced in the industry, and more importantly over several locations. So make sure you read it with a marker pen in your hand. Take all of their advice - it might just prevent you from making some very expensive mistakes.'John Richardson - The Coffee Boys'Straight forward, independent, no-nonsense advice is not easy to find.This is a must read book for every budding and existing coffee shop entrepreneur. Even if you do not own a coffee shop, read it for great business advice.'Martyn Herriott - Beverage Standards AssociationAndrew & Claire Bowen opened their first franchised coffee shop in 2007, after leaving senior roles in retail and healthcare. Within eighteen months they had opened three outlets and had over �1m turnover. In 2011 they developed their own independent format, which they continue to run. They support coffee shop owners worldwide as founders of Caf� Success Hub.

Witty, authoritative, comprehensive and fun, Wake Up and Smell the Profit is the ultimate guide to making more money in your coffee business. In this book you'll find the sharpest insights and the best ideas from two of the UK's top Coffee Business Gurus. Together 'The Coffee Boys' have 40 years' experience in how to make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is something in this book for everyone. With 52 motivating tips and suggestions (plus an extra bonus idea for good measure), all you need to do is apply one initiative a week for a year and you could have a much more profitable and easier to manage business within twelve months. With this book you'll be able to: * Make more money and work less * Have happier customers who spend more money * Win more customers without spending a fortune * Enjoy running your business more * Create customers who rave about your business and consequently generate more customers through word of mouth What are you waiting for?