Start an Online Business in easy steps, 2nd edition will show you how to research, prepare and run your own online business and will also give you the tools and the confidence to be able to explain to other staff members, clients, potential suppliers and of course customers, about what your online business is, and what it can do for them. Now fully updated for today’s online market, it will guide you through: · Planning, registering, and financing your business. · Setting up your business online, and marketing it effectively. · Monetizing your site. · Managing and retaining customers. · The tricks of the trade to earn more from your website, and much more to make your site successful! This book is intended for entrepreneurs, employees, employers, parents, students... in fact anyone interested in starting a business online no matter what their level of experience. It is for the non-techie who wants to be involved with every facet of setting up and running their own e-business. Whether you have a great idea for an online business but don’t know where to start, or you’ve just launched your online shop and need to attract customers, this book is for you! Table of Contents: 1. Start an Online Business 2. Business Planning & Finance 3. Setting Up Online 4. Monetizing Your Site 5. Supply Chain 6. Marketing Your Online Business 7. Customer Relationship Management 8. Useful Resources

Effective Project Management in easy steps will show you how to make sure your project is successful. It focuses on the key skills a manager needs to develop for a smooth running project, and a timely arrival at the finishing line. It includes examples for most key documents such as the terms of reference, business case and project plan. It addresses team building and good communications. It covers the typical project stages with helpful lists of applicable tasks and deliverables, which effectively provides a blueprint for planning an entire project. This up-to-date primer covers all key trends in project management including a chapter on Agile Project Management. If you're a first time project manager, let this book take you through the essential project stages in easy steps, and take note of the applicable tasks and deliverables. If you're an experienced project manager, this book provides a valuable source of inspiration for making projects run smoothly and satisfactorily. Covering risk-management together with insights on how to plan, lead, organize and control a project - simply a fountain of knowledge!

WordPress is the most popular CMS (Content Management System) and is a fantastic tool for blogs and building websites. It is used by over 50% of the 100 top world blogs, and there are estimated to be over 75 million WordPress websites. Many bloggers/web developers are turning to WordPress to create great websites. It has the ability for people of a non-technical background to create their own website/blog in easy steps, all the way up to advanced web developers to create stunning professional designs. WordPress in easy steps, 2nd edition shows how to create stunning websites using WordPress, without having to learn programming. For anyone who may not be technically-minded but wants an affordable website for business or for blogging. WordPress in easy steps guides you through: • Setting Up WordPress • Working with the Dashboard • Creating Site Content • Adding Media • Appearance and Themes • Adding Plugins • Comments • Setting up Users and Privileges • Tools and Settings • WordPress Tricks WordPress in easy steps, 2nd edition is for: • Bloggers/Hobbyist web designers, or those looking to design a website who don’t want to learn technical language, or bloggers looking for a great platform to work with. • Web Developers: A lot of professional web design companies are using WordPress to build their websites for clients because it provides a great content management system so that the end user can add their own content once development is complete. • Anybody who has had a WordPress website built for them and wants guidance to help them update their own website. Covers WordPress 5.

Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again. Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe. Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers: · The fundamentals of digital marketing. · Getting more from your website and getting your “digital house in order”. · The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn. · The art of blogging to get customer loyalty. · How to create and launch a powerful Content Marketing Strategy. · How to use Search Engine Marketing to ensure customers find you and buy from you. · How to measure and optimize the effectiveness of your digital marketing. Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses – don’t miss the trick! Table of Contents 1. Introduction to digital marketing 2. Content is king 3. Blogging 4. SEM & SEO 5. The customer journey 6. Customer profiling 7. Marketing automation 8. Building landing pages that convert 9. Optimizing your website 10. Instagram 11. Facebook 12. Twitter 13. LinkedIn 14. Pinterest 15. Google Analytics

Agile Project Management in easy steps, now in its second edition, explains the key principles, techniques, and processes to ensure your agile project is a success. This edition of the book has been updated to reflect progress and refinement of agile methods over recent times. It explains the key principles, techniques and processes of agile project management, working through an entire project, explaining the main activities and deliverables including: Pre-project start-up and terms of referenceFeasibility assessment and the business caseEstablishing the foundations for successIterative development and the evolving solutionImplementation and post-project assessment It includes additional coverage of business analysis, user experience, feature-driven development and agile projects in large programmes and enterprises. An essential guide for anyone new to agile projects and a valuable source of inspiration for the more experienced. It also includes downloadable templates to get you started. Chapters: Agile ProjectsAgile Project ManagementScrumDSDMExtreme ProgrammingLean DevelopmentFeature-Driven DevelopmentGetting StartedFoundationsDevelopmentDeploymentPost ProjectAgile Projects at Scale

This second edition of Practical Accounts & Bookkeeping in easy steps has been updated to cover the latest UK legislation. It starts with the basics you need to know to record your day-to-day transactions and how they appear in Nominals, Trial Balance, Profit & Loss and the Balance Sheet. It then covers: Understanding accounts and why they are important the legal documents required when preparing accounts What happens if accounts are not submitted in time and when accounts need to be sent to authorities Creating a balance sheet using sales ledgers, purchase ledgers and nominal ledgers VAT – registering, charging and reclaiming Annual adjustments – Prepayments, Accruals, etc. Calculating Profit for tax and Capital Accounts Key Accounting Principles: Double Entry, Direct and Indirect costs, Fixed and Current Assets, Depreciation, Capital Allowance, and more! This book will help you make sense of the 'daunting' accounts world. It will help you to spot problems in the accounts and explain them to others using the correct terminology. It will also show you how computer software has been designed to simplify the processes. Master basic bookkeeping, then work through the book at your own pace to get a deeper understanding of Accounts. Practical Accounts & Bookkeeping in easy steps, 2nd Edition is ideal for business owners as well as students. Includes examples to practice, and a Questions and Answers section to test yourself!

Android is the mobile operating system that is used on the majority of smartphones worldwide. It is a robust and versatile operating system that can be used by any manufacturer to add to their handsets. This means that there is a wide range of Android phones available and also different versions of Android that run on them. Android Phones for Seniors in easy steps, 2nd edition starts with a detailed look at the different versions of Android, and the range of models of phones that are available. It also explains the relationship with Google and the services that can be used with an Android phone. The book looks at using the interface of an Android phone including: · Using Home screens · Organizing apps · Viewing notifications · Locking the phone · Searching for items · Accessing the range of Android settings · Syncing with other Android Devices The book also covers all aspects of the standard communication functions that are now commonplace on smartphones: · Making and receiving calls · Making video calls · Sending text messages · Adding contacts · Sending emails · Browsing the web Android phones are excellent for a range of mobile entertainment, and the book shows how to listen to music, watch videos and read books. It also deals with taking and viewing photos so that you can use your Android phone as a replacement for a digital camera. Due to the range of versions of Android and models of phones, Android phones can sometimes appear a bit of a maze. However, Android Phones for Seniors in easy steps, 2nd edition provides a clear guide to navigate through the issues and ensure that you can get the most out of your Android phone, whichever version it is. Updated for Android v7 Nougat. Table of Contents: 1. Introducing Android Phones 2. Models of Android Phones 3. Android Settings 4. Around an Android Phone 5. Calls and Contacts 6. Using the Keyboard 7. Messaging and Email 8. Android Apps 9. Being Entertained 10. Keeping in the Picture 11. Online with Chrome 12. Staying Secure