Naomi is the biggest pop star on the planet and should be on top of the world... but she's tired of constant touring and missing her school friends and mum. Ruby is Naomi's biggest fan. She knows the words to every song and dreams of being Naomi's BFF. When the girls have an unexpected encounter and swap bodies, Ruby is thrust into the limelight.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.

Business Data Communications and Networking, 14th Edition presents a classroom-tested approach to the subject, combining foundational concepts, practical exercises, and real-world case studies. The text provides a balanced, well-rounded presentation of data communications while highlighting its importance to nearly every aspect of modern business. This fully-updated new edition helps students understand how networks work and what is required to build and manage scalable, mobile, and secure networks. Clear, student-friendly chapters introduce, explain, and summarize fundamental concepts and applications such as server architecture, network and transport layers, network design processes and tools, wired and wireless networking, and network security and management. An array of pedagogical features teaches students how to select the appropriate technologies necessary to build and manage networks that meet organizational needs, maximize competitive advantage, and protect networks and data from cybersecurity threats. Discussions of real-world management and technical issues, from improving device performance to assessing and controlling costs, provide students with insight into the daily networking operations of actual businesses.