Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

For courses in Accounting Fraud, Forensic Accounting, Financial Statement Fraud, Financial Statement Analysis, Ethics for Accountants, and Auditing. Over the last two decades, financial statement fraud has become an increasingly serious issue, resulting in the collapse of ostensibly solid companies and a subsequent lack of confidence in financial markets. Detecting Accounting Fraud: Analysis and Ethics was created in response to the challenges facing accountants in this era. The text provides students a thorough overview of the most frequently used methods of overstating earnings and assets or understating debt in financial statements. It also provides detailed coverage of the main signals indicating possible fictitious reporting in financial statements to help students learn what to look for. And because breakdowns in ethics underlie accounting fraud, the text presents three major theories of ethics, plus applicable ethical decision-making models as well as opportunities for students to apply ethical models to real-world situations. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

The authors provide an understanding of big data and MapReduce by clearly presenting the basic terminologies and concepts. They have employed over 100 illustrations and many worked-out examples to convey the concepts and methods used in big data, the inner workings of MapReduce, and single node/multi-node installation on physical/virtual machines. This book covers almost all the necessary information on Hadoop MapReduce for most online certification exams. Upon completing this book, readers will find it easy to understand other big data processing tools such as Spark, Storm, etc. Ultimately, readers will be able to: • understand what big data is and the factors that are involved • understand the inner workings of MapReduce, which is essential for certification exams • learn the features and weaknesses of MapReduce • set up Hadoop clusters with 100s of physical/virtual machines • create a virtual machine in AWS • write MapReduce with Eclipse in a simple way • understand other big data processing tools and their applications

Presents a philosophy that unifies evolution and religion, discussing evolution as a divine process, how to use insights derived from evolution to improve spiritual life, and how to work for systemic change within this framework.

'Watch closely,' said Mrs Jewls. 'You can learn much faster using a computer instead of paper and pencil.' Then she pushed the computer out of the window. The children all watched it fall thirty floors. 'See?' said Mrs Jewls. 'That's gravity . . .' That's the way things happen at Wayside School. There are twenty-nine kids in Mrs Jewls' class and this book is about all of them: there is Todd, who is in trouble every day, until he gets a magic dog; Paul, whose life is saved by Leslie's pigtails; Ron, who dares to try the cafeteria's mushroom surprise; and all the others who help turn a day at Wayside School into one madcap adventure after another.

Fascinated with dinosaurs, Patrick invents an imaginary explanation of why they became extinct.