Views on attention have undergone continuous evolution since the early work of the 1950s. Since that time, the questions asked about attention, consciousness and control have changed, and evidence drawn into the debate comes not only from experimental psychology, but also from neurophysiology, neuropsychology and computational modelling. As evidence has accumalated, theories have changed and fundamental assumptions have been challenged. Rather than asking "What is attention?," people now consider "Why does attentional behaviour appear the way it is?" This textbook charts the development of these ideas, through the examination of a variety of tasks considered to involve attentional behaviour, together with evidence from studies of patients, neurophysiology and cognitive modelling.; After a consideration of what attention might be and whether it is a cause or an effect, this book describes and discusses work on selective auditory attention. It also deals with: problems of divided attention, task combination, automaticity and intentional control; selection for action; conscious and unconscious processing in both normal experimental subjects and neuropsychological patients; and neuropsychological and computational aspects of attention.

Children and parents have become a focus of debates on ‘new social risks’ in European welfare states. Policymaking elites have converged in defining such risks, and they have outlined new forms of parenting support to better safeguard children and activate their potential. Increasingly, parents are suspected of falling short of public expectations. Contributors to this special issue scrutinize this shift towards parenting as performance and analyse recent forms of parenting support.

Considers the nature of attention and covers the most recent developments in this field. It offers a comprehensive and accessible guide to the complex research of this area that will be essential reading for all levels of students.

Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue. In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.