"This undergraduate textbook provides students with the information and skills needed to be a well-rounded sports television or radio broadcaster. Students will learn how to write for broadcast, shoot and edit video, and prepare for all the additional tasks needed along the way"--

A comprehensive introduction to the workings of the business, Sportscasters/Sportscasting: Principles and Practices explains all of the information essential to anyone looking to begin a career in sports media, and includes numerous appendices containing acronyms and biographic information about over 200 sportscasters, and a complete Instructor’s Manual.

A comprehensive introduction to the workings of the business, Sportscasters/Sportscasting: Principles and Practices explains all of the information essential to anyone looking to begin a career in sports media, and includes numerous appendices containing acronyms and biographic information about over 200 sportscasters, and a complete Instructor's Manual.

Whether you want to be in front of the camera, on the microphone, or behind the scenes, Total Sportscasting gives you the skills you’ll need to become successful in this dynamic industry. This book covers everything from performance and production techniques to all aspects of sportscasting, good broadcast writing techniques, and how best to forge lasting relationships with team personnel. It also delves into the unique issues facing women sportscasters. And when it comes to breaking into the business, Total Sportscasting devotes entire chapters to career development and demo reel production. For important perspective, we’ve also included chapters on the history of sportscasting and attempts to glimpse into its future. Total Sportscasting is packed with a variety of features for both learning and instructing: Complete coverage of every aspect of the sportscast, helping you prepare for any platform—TV, radio, and the web Interviews with successful sports journalists, producers, and directors who give you an inside look into the real-world practices of the industry A companion website, which provides additional resources for both instructors and students, including video and audio examples and links to additional resources: www.totalsportscasting.com

"Bob is a hero to all of us who have attempted to follow in his footsteps...This book is a gift to all of us." Chris Berman...

Author Tom Hedrick has elicited and gathered strategic and tactical advice from the top professionals in sporstcasting. Over 76 top-notch sports broadcasting personalities share their experience and acquired wisdom, including Curt Gowdy, Ray Scott, Bob Costas, Jack Buck, Jim Nantz, Keith Jackson, Bob Starr, Joe Castiglione, Kevin Harlan, and Mitch Holthus. While their stories are enjoyable and motivating, these pros do more than reminisce. They itemize specific actions with lists of do's and don'ts and tips. Most importantly, they talk about the strong personal values and philosophies that are and have been essential to their success and to the journey for getting there.

You really don't need me to figure out the secrets of sports broadcasting. Honestly, you can do it all on your own. It will only take you 25 years. The biggest secret about the sports broadcasting industry is that there isn't just one secret, but rather a series of principles, philosophies and guidelines that can lead to success in the world of sports media. Anyone can acquire, attain and learn these secrets. For me, this took 25 years. And believe me, I'm not special. The learning continues to this day - from colleagues, students, mentors and everyone in between. One thing I learned a long time ago is that I can always be better. We learn how to excel at the craft of sports broadcasting by starting with the advice of those who have gone before us, including many well-known pioneering media voices. We can take their wisdom to heart and make it our own. That is the quickest path to sports broadcasting achievement and most solid foundation for lasting success. Over the last 25 years, I have been fortunate to learn from some of the biggest names in sportscasting. Some I have worked side by side with, in cramped broadcast booths or tight media quarters. Others have passed down their wisdom in classrooms, books, seminars or over the airwaves. They have done their best to demystify the industry, which is what I try to do every day for my online sports broadcasting students and those in the nationally-acclaimed sports department at WFUV Radio in New York City. I believe the following tips and stories are the foundation on which to build a successful sports broadcasting career. And I can say as much without pretense because they don't belong to me. I didn't invent these philosophies and ideas, but rather I simply boiled them down over 25 years and use them to educate the next generation of sports broadcasting professionals. I hope you enjoy these stories and use them to create the best sports broadcasting career possible!