Sports Fundraising focuses on the particular challenges of fundraising in intercollegiate and interscholastic sport, as well as youth sport organizations. The book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education.

Most athletic organisations (youth, junior, high school, Olympic, and a large number of college programs) have insufficient finances to meet operational need, and personnel must learn to proactively address resource deficiencies. This book expands upon the foundation of fundraising information and strategies offered in the first edition. This book includes the most recent fundraising models and focuses on more practical and comprehensive applications of fundraising administration. Additionally, the discussion of fundraising programs has been expanded to include all aspects of the fundraising campaign. Whether you are an undergraduate or graduate student studying sport management, athletic administrator running any level sport program, or program coordinator developing your own fundraising effort, this 2nd Edition contains the ideal mix of fundraising theory and practice that will enable your future or current fundraising endeavours.

Sports Fundraising is a complete introduction to fundamental principles and best practice in sports fundraising. Focusing on the particular challenges of fundraising in intercollegiate and interscholastic sport, and for youth sport organizations, the book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. Each chapter contains a range of useful features, from definitions of key terms to skill-building exercises, exploring both quantitative and qualitative methods for understanding the fundraising process and designing more effective fundraising projects. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education.

One area that coaches have never been educated is in the art of fundraising. Most of the time they are not even aware that will become an integral part of the job. The goal for all programs is to provide the best facilities and equipment for the athletes, but where do we start? What do we do?This book will walk through how a small, rural school in a poorer area used a few key concepts to raise over $1.5 million dollars to upgrade the football program. While the examples are football related, the content works for any school program wishing to enhance their fundraising.No more cookie dough or candle sales. No more sharing revenue with a third party that is running fundraisers that do not work. This book gives real examples of how to take your fundraising to the next level and keep it simple.

Need help raising money for your child's school, sports team or club? A Mom's Guide to School Fundraising by Sarah Barrett answers all your questions in a light-hearted, informative and entertaining way.Parents all over the country are taking action and working with their schools to raise money. This book will give you the ideas you need - whether you want to go big or stay small, whether you have a ton of time or need to raise funds quickly - to bring money into your kids' school and make a difference.Sarah Barrett has been fundraising at her daughters' school for over five years. She is a former teacher and small business owner with an MA in Education who has traded in her full-time career to dedicate her time and energy to fundraising for her neighborhood school. In this guide, you will learn how to:* Write solicitation letters that yield donations large and small.* Use email marketing techniques to increase fundraising and participation.* Get kids involved so they understand the importance of giving back.* Produce and promote events tailored for your school community.* Evaluate the Return On Investment (ROI) for each event so you're not investing time and energy into an event that makes only a small fraction of what you need.What parents are saying about this guide:"As co-chair of our local PTSA I can say with absolute conviction that A Mom's Guide to School Fundraising" offers a host of insightful answers to the age-old, but oft overlooked question of 'why do you need to raise money for your school?' It also answers the equally as important 'how'. Packed with practical and easy to follow advice from schools in almost every state in the nation, this guide will leave you with a plethora of 'a-ha' moments. Truly, a must-read for all schools looking for new ideas to raise funds and stay competitive in this economic climate. Its more than an informational guide, its an investment in the future of your school." -Melissa Bolton, mom/PTA co-chair in Rochester, NY "If you're trying to fundraise for your school, this book is a must-read. Sarah's extensive tips and resources will save you tons of time and frustration AND help you raise tons of money!" -Heather McCarron Allard, The Mogul Mom"Sarah Barrett's book is full of great fundraising ideas. The book is set out in an easy to understand format and categorized so that you can easily pick and choose from her menu of ideas. She provides detailed concrete suggestions, scripts, and emails that you can use for contacting families and businesses. A wonderful resource and useful for fundraising newbies and veterans alike." -Rebecca Rabson, Mom, business owner, Massachusetts"If your school needs to fundraise, reading Sarah Barrett's book A Mom's Guide to School Fundraising is a great first step. In addition to detailing a huge range of successful fundraisers from around the country - from raffles to phone-a-thons to auctions to book fairs - it explains the complexities of each. A Mom's Guide to School Fundraising is an idea generator, a brain sparker, a realistic look at the hard work involved, and a significant time-saver for your planning team." -Ellen Zimmerman, President, Jewish Holidays In A Box

The most authoritative and comprehensive textbook on sport finance has been updated and revised to include in its examination the distinct changes in the economic climate of the sport industry in recent decades, as well as the impacts and challenges the contemporary economic climate presents for the sport industry. Divided into five sections finance trends and challenges, economic rationale for public investment, primary sources of funding, revenue from enterprise sources, and fundraising Financing Sport, 4th Edition also contains a thorough updated examination of venue and sport property revenues, including ticket and merchandise sales, the rise of luxurious and extravagant fan experiences, as well as commercial media rights that stretch across traditional broadcast, satellite, and innovative new web-based outlets for consuming sport content. Also newly updated and expanded are fundraising areas that discuss traditional and emerging trends in sport sponsorship and donation. Thorough in both its depth and scope, Financing Sport, 4th Edition is an engaging, edifying textbook for sport-related graduate and undergraduate students, teachers, and industry professionals.