"This undergraduate textbook provides students with the information and skills needed to be a well-rounded sports television or radio broadcaster. Students will learn how to write for broadcast, shoot and edit video, and prepare for all the additional tasks needed along the way"--

In Live Sports Media: The What, How and Why of Sports Broadcasting, Dennis Deninger provides an all-encompassing view of the sports television industry from his own perspective as an Emmy Award-winning producer at ESPN, at a time of seismic shifts in the industry. Technological advances and the proliferation of sports content across multiple media platforms have increased accessibility to sports events of all kinds across the world. Shifts in viewing habits and audience preferences are changing the dynamic of sports media and the sports industry as a whole. The result: more power for some sectors and diminished power for many others, to which professionals in the field need to rapidly adapt. This second edition has been substantially updated to explore the impact of COVID-19 disruptions on sports and the growth of women's sports broadcasting and evolving sports, as well as political statements made in sports: Black Lives Matter, and "taking a knee." It illustrates the origins, impact, reach, economics, production, and presentation of sports on video media – including, but not limited to, television. It takes the reader behind the scenes to describe the forces and processes that have shaped and continue to change sports content, its delivery, and how it connects with fans. Dennis Deninger draws from his experiences as an expert in the industry to expose how the choices and decisions that are now being made affect the programming, content, storytelling, production, advertising, and delivery of the sports broadcasting that we will see next season and how it will evolve in the years to come. This practical, entertaining book provides insights into sports broadcasting that sports management, media, and journalism students and learning practitioners will not find anywhere else.

This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work. Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour. Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.

Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area. The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes: questions of ownership, trade and commodity in sport the historical context for contemporary sports broadcasting the key players – viewers, TV channels, sponsors, clubs, event owners and authorities the regulations governing televised sport the international context for broadcast sport competition and game theory in sports broadcasting sports broadcasting’s changing landscape of ownership and supply channels. This book will be useful for courses in media and broadcasting, economics, sport management and sports development.

You really don't need me to figure out the secrets of sports broadcasting. Honestly, you can do it all on your own. It will only take you 25 years. The biggest secret about the sports broadcasting industry is that there isn't just one secret, but rather a series of principles, philosophies and guidelines that can lead to success in the world of sports media. Anyone can acquire, attain and learn these secrets. For me, this took 25 years. And believe me, I'm not special. The learning continues to this day - from colleagues, students, mentors and everyone in between. One thing I learned a long time ago is that I can always be better. We learn how to excel at the craft of sports broadcasting by starting with the advice of those who have gone before us, including many well-known pioneering media voices. We can take their wisdom to heart and make it our own. That is the quickest path to sports broadcasting achievement and most solid foundation for lasting success. Over the last 25 years, I have been fortunate to learn from some of the biggest names in sportscasting. Some I have worked side by side with, in cramped broadcast booths or tight media quarters. Others have passed down their wisdom in classrooms, books, seminars or over the airwaves. They have done their best to demystify the industry, which is what I try to do every day for my online sports broadcasting students and those in the nationally-acclaimed sports department at WFUV Radio in New York City. I believe the following tips and stories are the foundation on which to build a successful sports broadcasting career. And I can say as much without pretense because they don't belong to me. I didn't invent these philosophies and ideas, but rather I simply boiled them down over 25 years and use them to educate the next generation of sports broadcasting professionals. I hope you enjoy these stories and use them to create the best sports broadcasting career possible!

Boyle’s study is essential reading for all students, teachers and researchers of sports journalism. - Journalism "Very clear and accessible, addressing key and complex issues in a plain and clearcut way." -Alan Tomlinson, University of Brighton Across all media; print, broadcast as well as online, sports journalism has come to occupy an increasingly visible space. This book looks at the institutional, cultural and economic environment and provides an invaluable overview of contemporary sports journalism across all media forms. The book: Situates sports journalism within the broader historical, economic, technological and cultural contexts. Examines the commercialisation of sport and the impact this is having on sports journalism. Looks at the relationship between PR and journalism. Considers the gendered nature of the industry and the impact of digital technology on professional practice.

"Radio is purely the announcer's medium. Accordingly, most of the best sports broadcasting has been done not on television, but on radio. David Halberstam writes from the knowledgeable and nuanced perspective of one who practices, respects, and understands the craft and its history." --Bob Costas NBC Sports "Some of my friends and associates do not believe there was civilization before television, but I assure them that listening to Red Barber on radio from Ebbets Field or to Marty Glickman from Madison Square Garden was better than watching television. It was magic. "Sports on New York Radio" brings back memories of that magic. Reading about the many gifted radio voices who covered the Dodgers, Yankees, Giants, Rangers, Jets, the fights, and so much more reinforces my early conviction that I would never be a broadcaster. How I made it to even the brink of such company still baffles me." --Dick Schaap ABC News "The Sports Reporters," ESPN "I grew up with Red Barber, Mel Allen, and Marty Glickman. They were warm, friendly, great voices. Through the radio they brilliantly linked the fan with the game. David Halberstam captures the colorful history and many great memories of sports on the radio." --Robert Merrill #1-1/2 New York Yankees New York Metropolitan Opera "The next best thing to sports on radio is reading about the perfect marriage of sports and radio. Halberstam takes us there. The information is riveting, the anecdotes hilarious. Radio lives in these pages." --Vic Ziegel Columnist "New York Daily News" "Sports radio in New York has spawned many broadcast legends, and David Halberstam has captured them in his thoughtful book." --David W. Checketts President and CEO Madison SquareGarden