The history of sport in socialist Yugoslavia is a peculiar lens through which to examine the country’s social, cultural and political transformations. Sport is represented as one of the most popular and engaging cultural phenomena of social life. Sport both embodied the social dynamics of the socialist period as well as revealing questions of the everyday lives of the Yugoslav people. Ultimately, sport was closely intertwined with the country’s overall destiny. This volume offers an introduction into the myriad social functions that sport served in the Yugoslav socialist project. It illustrates how sport was central to the establishment of Yugoslavia’s physical and leisure culture in the early post-Second World War period, an international promotional tool for Yugoslav communists championing the ideological superiority of the ‘Brotherhood and Unity’ and the Non-Aligned Movement, as well as a social field in which the ideological contradictions of Yugoslav socialism became increasingly apparent. The chapters expand the existing knowledge of the processes that defined Yugoslav sport and contribute to a more nuanced understanding of socialist Yugoslavia in the years between 1945 and 1991. This book was originally published as a special issue of The International Journal of the History of Sport.

Winner of the Lord Aberdare Literary Prize for 2018 Even before Tito's Communist Party established control over the war-ravaged territories which became socialist Yugoslavia, his partisan forces were using football as a revolutionary tool. In 1944 a team representing the incipient state was dispatched to play matches around the liberated Mediterranean. This consummated a deep relationship between football and communism that endured until this complex multi-ethnic polity tore itself apart in the 1990s. Starting with an exploration of the game in the short-lived interwar Kingdom, this book traces that liaison for the first time. Based on extensive archival research and interviews, it ventures across the former Yugoslavia to illustrate the myriad ways football was harnessed by an array of political forces. Communists purposefully re-engineered Yugoslavia's most popular sport in the tumult of the 1940s, using it to integrate diverse territories and populations. Subsequently, the game advanced Tito's distinct brand of communism, with its Cold War-era policy of non-alignment and experimentation with self-management. Yet, even under tight control, football was racked by corruption, match-fixing and violence. Alternative political and national visions were expressed in the stadiums of both Yugoslavias, and clubs, players and supporters ultimately became perpetrators and victims in the countries' violent demise. In Richard Mills' hands, the former Yugoslavia's stadiums become vehicles to explore the relationship between sport and the state, society, nationalism, state-building, inter-ethnic tensions and war. The book is the first in-depth study of the Yugoslav game and offers a revealing new way to approach the complex history of Yugoslavia.

Essays and photos that reveal and reflect on everyday life in socialist Yugoslavia, from tourism to television. Research about socialism and communism tends to focus on official aspects of power and dissent and on state politics, and presuppose a powerful state and a party with its official ideology on one side and repressed, manipulated, or collaborating citizens on the other side. This collection of essays instead helps uncover various aspects of everyday life during the time of socialism in Yugoslavia, such as leisure, popular culture, consumption, sociability and power, from 1945 until 1980, when Tito died. “A highly original project, which will cover a much neglected area, helping those who either did not make it to Yugoslavia in Tito’s time or were born too late to understand what life then and there was all about.” —Sabrina P. Ramet, Professor of Political Science at The Norwegian University of Science and Technology in Trondheim, Norway “This collection represents an original and highly useful work that helps fill a gap in the existing literature on socialist Yugoslavia and East-Central Europe in the Cold War. It also makes an important contribution to cultural history of the region in the second half of the twentieth century.” —Dejan Djokic, Lecturer in Serbian and Croatian Studies, The University of Nottingham “This book focuses on a cultural and social history of socialist Yugoslavia from the perspective of ‘ordinary’ people and by reconstructing their memories. The contributors, many of them belonging to a new generation of scholars from the former Yugoslavia, employ new approaches in order to make sense of the complicated past of this country.” —Ulf Brunnbauer, Department of History, Freie Universität Berlin

This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.

In Art Work, Katja Praznik counters the Western understanding of art – as a passion for self-expression and an activity done out of love, without any concern for its financial aspects – and instead builds a case for understanding art as a form of invisible labour. Focusing on the experiences of art workers and the history of labour regulation in the arts in socialist Yugoslavia, Praznik helps elucidate the contradiction at the heart of artistic production and the origins of the mystification of art as labour. This profoundly interdisciplinary book highlights the Yugoslav socialist model of culture as the blueprint for uncovering the interconnected aesthetic and economic mechanisms at work in the exploitation of artistic labour. It also shows the historical trajectory of how policies toward art and artistic labour changed by the end of the 1980s. Calling for a fundamental rethinking of the assumptions behind Western art and exploitative labour practices across the world, Art Work will be of interest to scholars in East European studies, art theory, and cultural policy, as well as to practicing artists.

In Bought and Sold, Patrick Hyder Patterson reveals the extent to which socialist Yugoslavia embraced a consumer culture usually associated with capitalism and explores the role of consumerism in the federation's collapse into civil war in 1991.