Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. Using up-to-date research and theory from multiple disciplines including psychology, sociology, marketing, history, and religious studies, this textbook provides a deeper understanding of topics such as: the pervasiveness of sport fandom in society common demographic and personality characteristics of fans how fandom can provide a sense of belonging, of uniqueness, and of meaning in life the process of becoming a sport fan sport fan consumption and the future of sport and the fan experience. The text also provides a detailed investigation of the darker side of sport fandom, including fan aggression, as well as a critical look at the positive value of fandom for individuals and society. Sport Fans expertly combines a rigorous level of empirical research and theory in an engaging, accessible format, making this text the essential resource on sport fan behavior.

In this accessible study, a journalist examines the science, philosophy, and sociology behind being a sports fan. Sports fandom is either an aspect of a person's fundamental identity, or completely incomprehensible to those who aren’t fans at all. What is happening in our brains and bodies when we feel strong emotion while watching a game? How do sports fans resemble political junkies, and why do we form such a strong attachment to a sports team? Journalist Eric Simons presents in-depth research in an accessible and brilliant way, sure to interest readers of Malcolm Gladwell. Through reading the literature and attending neuroscience conferences, talking to fans, psychologists, and scientists, and working through his issues as part of a collaboration with the NPR science program RadioLab, Eric Simons hoped to find an answer that would explain why the attractive force of this relationship with treasured sports teams is so great that we can’t leave it. Praise for The Secret Lives of Sports Fans “Adroitly mixing research with feature reporting, Simons unveils some intriguing discoveries. . . . There’s a lot of science to digest, but Simons’s affable writing style—and his great eagerness to profile actual people, including himself—infuses the data with heart and soul.” —Publishers Weekly “An intriguing ride through “all the wondrous quirks and oddities in human nature.” —Kirkus Reviews

“Olmsted opens a window into a psychologically compelling world of passion and purpose.” —Harvey Araton, author of Our Last Season: A Writer, a Fan, a Friendship Larry Olmsted’s writing and research have been called “eye-opening” (People), “impressive” (Publishers Weekly, starred review), and “enlightening” (Kirkus Reviews). Now, the New York Times and Washington Post bestselling author turns his expertise to a subject that has never been fully explored, delivering a highly entertaining game changer that uses brand-new research to show us why being a sports fan is good for us individually and is a force for positive change in society. Fans is a passionate reminder of how games, teams, and the communities dedicated to them are vital to our lives. Citing fascinating new studies on sports fandom, Larry Olmsted makes the case that the more you identify with a sports team, the better your social, psychological, and physical health is; the more meaningful your relationships are; and the more connected and happier you are. Fans maintain better cognitive processing as their gray matter ages; they have better language skills; and college students who follow sports have higher GPAs, better graduation rates, and higher incomes after graduating. And there’s more: On a societal level, sports help us heal after tragedies, providing community and hope when we need it most. Fans is the perfect gift for anyone who loves sports or anyone who loves someone who loves sports.

Women worldwide are making their presence felt as sport fans in rapidly increasing numbers. This book makes a distinctive and innovative contribution to the study of sport fandom by exploring the growing visibility and interest in women who follow sport. It presents the latest data on women’s sport spectatorship in different regions of the world, posing new theoretical paradigms to study the globalised nature of female sport fandom. This book goes beyond conventional approaches to analysing the practices of women sport fans. By using a critical feminist perspective to investigate cultural conditions and social contexts (including globalisation, digital networked technologies, consumerism, neoliberalism and postfeminism), it brings into view a diversity of women’s voices and experiences as sport fans. It sheds new light on the power dynamics of gender, ethnicity and sexuality influencing women’s participation in sport spectatorship and interrogates the ways female sport fandom is made visible through transnational media networks. Women Sport Fans: Identification, Participation, Representation is fascinating reading for all those interested in sport and gender, the sociology of sport, or women’s studies.

This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sports, communities and levels of engagement. It gives a comprehensive overview of the undeniable economic and cultural influence of sport industries for which fans are the driving force. The book examines different theoretical and methodological approaches to the study of fans, including typologies of fandom, and presents cutting-edge discussion across broad thematic areas such as performance and identity, the business of fandom, and fandom and media. It considers the experiences of diverse and marginalized fan groups, with an emphasis on intersectional analysis, and shines new light on key contemporary themes such as fan activism, violence and deviance, mobility and migration, and the transformative effects of digital and social media. This volume includes chapters by many of the leading scholars responsible for having laid the foundation for sport fan research as well as early-career scholars who examine the newest developments in media technologies, legalized betting, gaming, and fantasy sports. Including perspectives from disciplines such as philosophy, sociology, psychology, management, economics, and media studies, this book is essential reading for anybody interested in the study of sport and wider society or fans and subcultures more broadly.

Part III: What fans do -- Digital sport fandom / Heather Kennedy, Josh Gonzales and Ann Pegoraro -- Online performances of fandom : selective self-presentation, perceived affordances, and parasocial interactions on social media / Kathryn Coduto -- The construction of sports fandom by sports betting companies / Jason Kido Lopez -- Fandom in the realm of fantasy sport / Brody J. Ruihley and Robin Hardin -- Understanding sport videogames : the extensions of fan / Steven Conway -- Sports fans hunt for women's games : beyond news media coverage / Anji L. Phillips and Dunja Antunovic -- Twitter discourse in the Southeaster conference : the Nick Saban effect / Vincent L. Benigni and Lance V. Porter -- Football fan reactions to video assistant referee : no more hand of God / Yuya Kiuchi -- Reconfiguring transnational fan experience through digital media : European football in China / Yuan Gong -- The commodification and mediatization of fandom : creating executive fandom / Brett Hutchins, David Rowe and Andy Ruddock -- Football fans and food : feeding the desire / Keith D. Parry and Jessica Richards -- Fan reactions to athlete activism : "stick to sports" -- Stephen Warren.

Women worldwide are making their presence felt as sport fans in rapidly increasing numbers. This book makes a distinctive and innovative contribution to the study of sport fandom by exploring the growing visibility and interest in women who follow sport. It presents the latest data on women’s sport spectatorship in different regions of the world, posing new theoretical paradigms to study the globalised nature of female sport fandom. This book goes beyond conventional approaches to analysing the practices of women sport fans. By using a critical feminist perspective to investigate cultural conditions and social contexts (including globalisation, digital networked technologies, consumerism, neoliberalism and postfeminism), it brings into view a diversity of women’s voices and experiences as sport fans. It sheds new light on the power dynamics of gender, ethnicity and sexuality influencing women’s participation in sport spectatorship and interrogates the ways female sport fandom is made visible through transnational media networks. Women Sport Fans: Identification, Participation, Representation is fascinating reading for all those interested in sport and gender, the sociology of sport, or women’s studies.