This electronic version has been made available under a Creative Commons (BY-NC) open access license. How do new technologies come to be used in sport? This book moves beyond the idea of functionality to explore the many other important factors that athletes and sporting bodies consider throughout the process of adoption. Few would question the difficulty of producing an elite athletic performance. The high level of training, combined with intense competition and pressure from media and sponsors, can be challenging for athletes and sporting bodies to negotiate. This book explores how these factors affect the use of technology in sport, while simultaneously demonstrating the influence of new technologies on sporting practice. Using actor-network theory ­- an approach common in studies of science and management but seldom applied in this field - it offers readers an inside view into elite sport and the part that technology plays in training, competition and broadcasting. Sport and technology offers theoretical insights relevant to students and scholars of sport and sociology. It will also be fascinating reading for anyone interested in elite sporting practice in the twenty-first century.

Sports, Society, and Technology: Bodies, Practices, and Knowledge Production addresses the complex entanglements of science, technology, and sporting cultures. The collection explores themes around human and non-human actants, knowledge formations and processes, and the materiality and multiplicity of bodies through an engagement with the interdisciplinary fields of Sport Studies and Science and Technology Studies. Representing a range of methodological, theoretical, and disciplinary approaches, contributors interrogate the social, cultural, political, and historical intersections of an ever-expanding techno-scientific sporting landscape – from true bounce and brain trauma to exercise physiology, metrics, and esports, and from feminist technoscience, whey protein, and epigenetics to sickle cell screening and testosterone regulation.

Sport technology has to be seen from the holistic, as well as inter- and transdisciplinary point of view. Product development requires close collaboration between engineers, athletes, sports scientists, and business managers. It requires an in-depth understanding of engineering disciplines, life and sport sciences, as well as economics. The Impact

Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport mega events like the 2014 FIFA World Cup and 2016 Summer Olympics, both of which will take place in Brazil. Increasingly, when people talk of the screen that delivers footage of their favorite professional sport, they are describing desktop, laptop, and tablet computer screens as well as television and mobile handsets. Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically-organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sport studies. .

What is the nature of athletic performance? This book offers an answer to this fascinating question by considering the relationship between sport, technology and the body. Specifically, it examines cultural resistance to the enhancement of athletes and explores the ways in which performance technologies complicate and confound our conception of the sporting body. The book addresses concerns about the technological "invasion" of the "natural" body to investigate expectations that athletic performances reflect nothing more than the actual capacity of the untainted athlete. By examining a series of case studies, including Paralympic sprinter Oscar Pistorius, Fastskin swimsuits, hypoxic chambers and an array of illicit substances and methods, the book distinguishes between internal and external technologies to highlight the ways that performance enhancement, and public reaction to it, can be read. Sport, Technology and the Body offers a powerful challenge to conventional views of athletic performance that stand authenticity against artifice, integrity against corruption, and athletic purity against technological intrusion. It is essential reading for all serious students of the sociology, culture or ethics of sport.

Sport ethics prompt discussion of the central principles and ideals by which we all live our lives, and effective leadership in sport is invariably ethical leadership. This fascinating new introduction to sport ethics outlines key ethical theories in the context of sport as well as the fundamentals of moral reasoning.

This book outlines the effects that technology-induced change will have on sport within the next five to ten years, and provides food for thought concerning what lies further ahead. Presented as a collection of essays, the authors are leading academics from renowned institutions such as Massachusetts Institute of Technology, Queensland University of Technology, and the University of Cambridge, and practitioners with extensive technological expertise. In their essays, the authors examine the impacts of emerging technologies like artificial intelligence, the Internet of Things, and robotics on sports and assess how they will change sport itself, consumer behavior, and existing business models. The book will help athletes, entrepreneurs, and innovators working in the sports industry to spot trendsetting technologies, gain deeper insights into how they will affect their activities, and identify the most effective responses to stay ahead of the competition both on and off the pitch.