This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).

Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.

This 4th edition of Specialty Shop Retailing is widely praised for its enjoyable writing style and wealth of practical information based on the author's 40 years as an award-winning independent retailer. It includes chapters on using online resources and is intended to help new and experienced retailers achieve sustained success.

Book & CD-ROM. This is the A-to-Z guide to making it in your own store. Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centres. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable speciality store. This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices the book will demonstrate how to: increase impulse sales and improve presentation, utilise merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program.

See how brothers Edward and Lincoln Filene brought fashion and entertainment to generations of Bostonians. It was regarded as the World's Largest Specialty Store. William Filene's Sons Company was founded in 1870 and brothers Edward and Lincoln Filene were revolutionaries who championed employee relations and innovative merchandising. In 1909, Edward organized and opened Filene's famous Automatic Bargain Basement, while Lincoln helped found the Federated Department Stores Company in March 1929. Filene's was a pioneer in branch-store development. In its heyday, the store hosted appearances by fashion designers, such as Christian Dior, Pierre Cardin, and Pauline Trigère, in addition to celebrities, like Zsa Zsa Gabor, Gloria Swanson, and Gene Autry. A victim of retail consolidation, the flagship downtown Boston store closed its doors in 2006. Its building, designed by the internationally renowned architect Daniel Burnham, celebrated its 100th anniversary in 2012 and anxiously awaits its redevelopment. Now, you can see some of these historic photographs that come directly from the Filene Marketing Archives at the Boston Public Library.