This volume studies the relationship between the writers of specialized text and their readers in a broad range of settings, including research, popularization and education. It offers younger researchers an insight into the targeting process, helping them consider the impact their work can have, and showing them how to achieve greater exposure. Further, it offers an invaluable reflective instrument for beginning and experienced researchers, drawing on a veritable treasure trove of their colleagues’ experience. As such, it represents a way for researchers and students in linguistics and related disciplines to access issues from a different, insider perspective. Reader targeting has become a very sophisticated process, with authors often addressing their potential readers even in video. Compared to other forms of writing, academic writing stands out because authors are, in the majority of cases, also consumers of the same type of products, which makes them excellent “targeters.”

This book provides an integrated approach to cognitive-linguistic mediation, with aims toward the efficiency of knowledge transfer and acquisition. Problems are approached through the prism of cognitive modelling, and mapped to such fields as intercultural and interdisciplinary communication, and second language teaching. The novelty lies in the synergies between linguistics, cognitive science, artificial intelligence, culture, and industry. These fields come together through ontological and metaphorical modelling and the attempts to automate such. This text provides a theoretical background for research on mediation, covering cognitive and communicative perspectives, metaphoricity of terms, and the ontologization of human knowledge. It includes detailed descriptions of methods for different types of cognitive modelling and is intended for students and researchers concerned with terminology, cognitive linguistics, applied linguistics, pragmatics, computational linguistics, literature studies, morphology, syntaxis, and semantics.

This book is a complete guide to epoxidized natural rubber covering from the epoxidation chemistry, production process, raw rubber and compound properties, mixing recommendations as its applications in tire, engineering, general and industrial rubber goods, latex based products such as adhesive, foam and paint as well as sustainability or life cycle analysis of ENR rubber. Hence, it is useful for readers either from the industry which looking for specific product application and properties, or scientists and academicians working on their research using the ENR in their study for reference and guidance.

Annotation This collection of essays, both feminist and historical, analyses power relations between men and women in the Victorian period. This volume reshapes Victorian studies from the perspective of the postmodern return to history, and is variously influenced by Marxism and post-structuralist theories of language and subjectivity.

This collection of papers explores some facets in the areas of Corpus Linguistics and Phraseology which have gone unnoticed so far. With the aid of a range of different corpora and new-generation software tools, the authors tackle specialized domains and discourse in specialized settings, utilizing some innovative approaches to the study of recurrent features and patterns in the languages of economics, history, linguistics, politics, and other fields. The papers critically examine contemporary discourses in which experts and laypersons are equally involved, showing that the spoken and written texts, selected from various specialized corpora, can be seen as collective memory banks. The series of reflections and specialized meanings uncovered in these texts are closely tied to particular sequences of patterned chunks in language and offer exciting insights into the inseparability of lexis and grammar. The contributions to this volume were previously published in International Journal of Corpus Linguistics 13:3 (2008).

The book is an edited volume of carefully selected articles by eminent scholars focusing on the specialist knowledge transmission through genre variation, particularly on the issues of standardization and hybridity. The main focus was to analyse discursive popularization in the contexts and domains of natural sciences, law, and commerce, viewed in a diachronic perspective. The scholars involved have concentrated their studies on the creative transformation, hybridization, and even bending of genres used to popularise scientific, legal and commercial discourse for different communicative purposes and audiences, thus extending the conventional genre boundaries to disseminate specialized knowledge. The proliferation of specialized knowledge has indeed created a growing need to convey expert knowledge to a variety of addressees, with different levels of shared understanding and expertise. Such disciplinary knowledge can only be conveyed through various subtle manipulations of generic conventions keeping in mind the aims, the users, the media, the social contexts, and the domain with which specific knowledge is associated.

This volume is dedicated to Maurizio Gotti, in honour of his long and noteworthy academic career. Having served as Full Professor of History of the English Language and of English Language and Translation for more than two decades at the University of Bergamo, Italy, Gotti made significant contributions to multiple areas of study including specialized discourses, lexicography, history of the English language and language teaching. This wide-ranging collection brings together essays from these fields of enquiry authored by scholars whose academic input have interacted in various ways with ideas and topics introduced or extensively discussed by Gotti. The contributions are grouped into four theme-based sections representing the main threads in Gotti’s research, from the macro area of specialised discourse to the more specific fields of research in academic and legal languages, while the fourth section includes contributions dealing with the history of English language, and is followed by a miscellaneous section which concludes the collection.