The charged emotional politics of language and identity in India

One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices.

This book takes readers on a journey through the evolution of agricultural communities in southern India, from their historical roots to the recent global neo-liberal era. It offers insights into a unique combination of themes, with a particular focus on agrarian change and urbanisation, specifically in the state of Karnataka where both aspects are significant and co-exist. Based on case studies from Karnataka in South India, the book presents a regional yet integrated multi-disciplinary framework for analysing the persistence, resilience and future of small farmer units. In doing so, it charts possible futures for small farm holdings and identifies means of integrating their progress and sustainability alongside that of the rest of the economy. Further, it provides arguments for the relevance of small holdings in connection with sustainable livelihoods and welfare at the grass roots, while also catering to the welfare needs of society at the macro level. The book makes a valuable contribution to the scholarship of agrarian as well as peri-urban transdisciplinary literature. For agrarian academics, students and the teaching community, the book’s broad and topical coverage make it a valuable resource. For development practitioners and for those working on issues related to urbanisation, urban peripheries and the rural–urban interface, this book offers a new perspective that considers the primary sector on par with the secondary and tertiary. It also offers an insightful guide for policymakers and non-government organisations working in this area.