Everywhere England go to play Test cricket, the Barmy Army follows, giving them unstinting support and always searching for the best songs, chants and banter to help their team overcome the opposition. This hilarious book collects the best and funniest moments from almost 20 years of enthusiastic backing. It reveals how the chants were created and how the players responded to hearing their names taken in vain. From the classic 'Ball and Chain' to the more recent 'Swann Will Tear You Apart', this book is an ideal way to get into the true Barmy spirit.

Everywhere England go to play Test cricket, the Barmy Army follows, giving them unstinting support and always searching for the best songs, chants and banter to help their team overcome the opposition. This hilarious book collects the best and funniest songs and chants from almost 20 years of enthusiastic backing. The book not only reveals how the chants were created, but also how the players responded to hearing their names being sung and how much it meant to them. There are also revealing interviews with some of the Barmy Army's leading songwriters, who provide a fascinating insight into what makes for a truly great chant. Sometimes, of course, the Barmy Army targeted the opposition, and 'The Mitchell Johnson Song' helped England on their way to a famous Ashes triumph in 2010-11. From the classic 'Ball and Chain' to the more recent 'Swann Will Tear You Apart', this book is an ideal way to get into the true Barmy spirit.

Despite the close and longstanding links between sport and music, the relationships between these two significant cultural forms have been relatively neglected. This book addresses the oversight with a series of highly original essays written by authors from a range of academic disciplines including history, psychology, musicology and cultural studies. It deals with themes including sport in music; music in sport; the use of music in mass sporting events; and sport, music and protest. In so doing, the book raises a range of important themes such as personal and collective identity, cultural value, ideology, globalisation and the commercialisation of sport. As well as considering the sport/music nexus in Great Britain, the collection examines sport and music in Ireland, the United States, Germany and the former Soviet Union, as well as in the Olympic movement. Musical styles and genres discussed are diverse and include classical, rock, music hall and football-terrace chants. For anybody with an interest in sport, music or both, this collection will prove an enjoyable and stimulating read. This book was previously published as a Special Issue of Sport in Society.

Globalizing Cricket examines the global role of cricket's of development, diffusion of cricket through colonization, and impact on the changing notions of English national identity.

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

The Ultimate Trainspotter's Guide to Underground Rock, 1970-1982

Madchester may have been born at the Haçienda in the summer of 1988, but the city had been in creative ferment for almost a decade prior to the rise of acid house. The end-of-the-century party is the definitive account of a generational shift in popular music and youth culture, what it meant and what it led to. First published right after the Second Summer of Love, it tells the story of the transition from new pop to the political pop of the mid-1980s and its deviant offspring, post-political pop. Resisting contemporary proclamations about the end of youth culture and the rise of a new, right-leaning conformism, the book draws on interviews with DJs, record company bosses, musicians, producers and fans to outline a clear transition in pop thinking, a move from an obsession with style, packaging and synthetic sounds to content, socially conscious lyrics and a new authenticity. This edition is framed by a prologue by Tara Brabazon, asking how we can reclaim the spirit, energy and authenticity of Madchester for a post-youth, post-pop generation. It is illustrated with iconic photographs by Kevin Cummins.