This is a companion volume to the author's translation of Saiokuken Socho's The Journal of Socho (Stanford, 2002). The volume gives an overview of the author's life and times, explores the relationships between politicians, patronage, and the creative process, and reads the journal in terms of the standard norms of genres that Socho appropriated and reinterpreted.

From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.

The author, Saiokuken Socho (1448-1532)—the preeminent linked-verse (renga) poet of his time—provides in his journal a vivid portrayal of cultural life in the capital and the provinces, together with descriptions of battles and great warrior families, the dangers of travel through war-torn countryside, and the plight of the poor.

ÊThis is the first book to publish an extensive collection of pre-Renaissance music transcribed for guitar! Gregorian Chant melodies -- enormously popular in recent years -- form the basis for this volume. Inside, Garno argues that this music of the first 1500 years of Western history should no longer be ignored by guitarists. In support, he presents copious notes along with a myriad of single and multi-movement works, and concludes that such music is appropriately played on the guitar. A pioneering work that should be in every serious guitarist's library. Notation and tablature. Intermediate to advanced level. Includes access to online audio.