In 1949, Alan Schafer opened South of the Border, a beer stand located on bucolic farmland in Dillon County, South Carolina, near the border separating North and South Carolina. Even at its beginning, the stand catered to those interested in Mexican-themed kitsch--sombreros, toy pinatas, vividly colored panchos, salsas. Within five years, the beer stand had grown into a restaurant, then a series of restaurants, and then a theme park, complete with gas stations, motels, a miniature golf course, and an adult-video shop. Flashy billboards--featuring South of the Border's stereotypical bandit Pedro--advertised the locale from 175 miles away. An hour south of Schafer's site lies the Grand Strand region--sixty miles of South Carolina beaches and various forms of recreation. Within this region, Atlantic Beach exists. From the 1940s onward, Atlantic Beach has been a primary tourist destination for middle-class African Americans, as it was one of the few recreational beaches open to them in the region. Since the 1990s, the beach has been home to the Atlantic Beach Bikefest, a motorcycle festival event that draws upward of 10,000 African Americans and other tourists annually. Sombreros and Motorcycles in a Newer South studies both locales, separately and together, to illustrate how they serve as lens for viewing the historical, social, and aesthetic aspects embedded in a place's culture over time. In doing so, author Nicole King engages with concepts of the "Newer South," the contemporary era of southern culture which integrates Old South and New South history and ideas about issues such as race, taste, and regional authenticity. Tracing South Carolina's tourism industry through these locales, King analyzes the collision of southern identity and place with national, corporatized culture from the 1940s onward. Sombreros and Motorcycles in a Newer South locates campy but historic tourist sites that serve as important texts for better understanding how culture moves and more inclusive notions of what it means to be southern today.

Recreation without Humiliation is the first comprehensive study of Black amusement venues established by Black Americans for Black Americans. Mary Stanton’s extensive research on African American amusement parks in America explores not only segregation, class, and social barriers but also the notion of the ‘pursuit of happiness’ as an inalienable right for all races and classes of people. Inspired by summers spent on Coney Island, where Stanton became curious about the existence of African American amusement parks in America, Stanton’s research uncovered more than fifty such venues, most of which operated during the late nineteenth and early twentieth centuries. These were parks, theaters, juke joints, country clubs, summer colonies, baseball diamonds, and arenas. Although these venues provided much needed recreational services to an underserved Black population, many were threatened by whites, and some destroyed by them. Through her study of these sites of recreation, Stanton illuminates the history of African Americans who strove to create and maintain safe and satisfying entertainment despite segregation. In her research, Stanton also found class divisions among Black American entertainment venues. At the pinnacle of Black society in this era were the upper class, who could afford exclusive Black summer cottages and country clubs. General entertainment for Black working-class families consisted of dancing and drinking in juke joints or patronizing small amusement parks, playgrounds, movie theaters, church-sponsored functions, and Black county fairs. African Americans in the twentieth century, especially in the South, transformed segregation into what historian Earl Lewis calls “congregation.” Congregation implies choice, and this congregation “provided space and support for establishing new amusements, entertainments, music, and dance” without interference or oppression.

In the 1940s South, it seemed that non-Black Latino people were on the road to whiteness. In fact, in many places throughout the region governed by Jim Crow, they were able to attend white schools, live in white neighborhoods, and marry white southerners. However, by the early 2000s, Latino people in the South were routinely cast as "illegal aliens" and targeted by some of the harshest anti-immigrant legislation in the country. This book helps explain how race evolved so dramatically for this population over the course of the second half of the twentieth century. Cecilia Marquez guides readers through time and place from Washington, DC, to the deep South, tracing how non-Black Latino people moved through the region's evolving racial landscape. In considering Latino presence in the South's schools, its workplaces, its tourist destinations, and more, Marquez tells a challenging story of race-making that defies easy narratives of progressive change and promises to reshape the broader American histories of Jim Crow, the civil rights movement, immigration, work, and culture.

Taking an interdisciplinary approach to the study of Southern sexuality,Sex and Sexuality in Modern Southern Culture offers twelve essays that explore the history of the expression and embodiment of sexuality in the context of the broad cultural and social changes the South underwent in the decades following World War II. Contributors examine prostitution networks in the region, interracial sex in the civil rights movement, Freaknik and black male sexuality, queer Florida, conservative women and sexuality in the 1980s and 1990s, and the fiction of Larry Brown. No other collection of essays or narrative history attempts an overview of sex and sexualities in the American South in recent decades. More than simply an overview, however, this volume also seeks to provide models for further scholarship.

An untold story of the southern coastline that explores how tourism played a central role in revitalizing the southern economy and transformed its culture. By negotiating the rigid religious, social, and racial practices of the inland cotton country and the more indulgent consumerism of vacationers, many from the North, a New South emerged.

Hospitality as a cultural trait has been associated with the South for well over two centuries, but the origins of this association and the reasons for its perseverance of-ten seem unclear. Szczesiul looks at how and why hospitality has been so generalized as to make it a cultural trait of an entire region of the country.

This two-volume set is a thematically-arranged encyclopedia covering the social, political, and material culture of America during the Jim Crow Era. What was daily life really like for ordinary African American people in Jim Crow America, the hundred-year period of enforced legal segregation that began immediately after the Civil War and continued until the passage of the Civil Rights Act of 1964 and Voting Rights Act of 1965? What did they eat, wear, believe, and think? How did they raise their children? How did they interact with government? What did they value? What did they do for fun? This Daily Life encyclopedia explores the lives of average people through the examination of social, cultural, and material history. Supported by the most current research, the multivolume set examines social history topics—including family, political, religious, and economic life—as it illuminates elements of a society's emotional life, interactions, opinions, views, beliefs, intimate relationships, and connections between individuals and the greater world. It is broken up into topical sections, each dealing with a different aspect of cultural life. Each section opens with an introductory essay, followed by A–Z entries on various aspects of that topic.