Soft Soap Hard Sell
Title | Soft Soap Hard Sell PDF eBook |
Author | R. R. Walker |
Publisher | |
Pages | 173 |
Release | 1979 |
Genre | Advertising |
ISBN | 9780091352417 |
Basic philosophies - Advertisers - Agencies - Creative approach - Traps for the unwary - Early days - The media - Print - Television - Radio - Outdoor - Cinema - Direct mail - Consumer movement - Research - Government and politics.
But Wait, There's More...
Title | But Wait, There's More... PDF eBook |
Author | Robert Crawford |
Publisher | Melbourne Univ. Publishing |
Pages | 314 |
Release | 2008-01-01 |
Genre | Social Science |
ISBN | 0522853226 |
Catchy phrases, chants at cricket matches and jingles which consumers just can't get out of their heads-the best advertising stands out because it is creative, clever and, most importantly, funny. Advertising in Australia can be traced back to the early 1900s, when spruikers wooed the public with appeals to vanity, health and patriotism. By the time Australia had endured two World Wars, the Depression, economic downturns, political upheavals and direct confrontations, the advertising industry had not only survived, but had become a multi-billion dollar industry, with an enormous influence over people's everyday lives and their spending habits. But Wait, There's Morea is the first detailed history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals. It follows the admen and adwomen who worked to convert their audiences into consumers and examines their ongoing quest for legitimacy in the face of new technologies and an increasingly sophisticated and media-savvy audience.
The Bulletin
Title | The Bulletin PDF eBook |
Author | |
Publisher | |
Pages | 1604 |
Release | 1979-04 |
Genre | Sydney (N.S.W.) |
ISBN |
Media Information Australia
Title | Media Information Australia PDF eBook |
Author | |
Publisher | |
Pages | 632 |
Release | 1994 |
Genre | Communication |
ISBN |
Journal of the Royal Australian Historical Society
Title | Journal of the Royal Australian Historical Society PDF eBook |
Author | Royal Australian Historical Society |
Publisher | |
Pages | 272 |
Release | 1995 |
Genre | Australia |
ISBN |
Includes the Society's Annual report and statement of accounts.
Australian Books in Print
Title | Australian Books in Print PDF eBook |
Author | |
Publisher | |
Pages | 644 |
Release | 1984 |
Genre | Australia |
ISBN |
Asia Pacific Journal of Marketing and Logistics
Title | Asia Pacific Journal of Marketing and Logistics PDF eBook |
Author | |
Publisher | |
Pages | 232 |
Release | 1993 |
Genre | Business logistics |
ISBN |