Soft Selling In A Hard World

Soft Selling In A Hard World
Title Soft Selling In A Hard World PDF eBook
Author Jerry Vass
Publisher Running Press
Pages 0
Release 1998-08-30
Genre Business & Economics
ISBN 9780762404018

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Now in paperback, this innovative guide to the art of selling is a hands-on, how-to book about fulfilling your selling potential and enjoying it. Written in an easy-to-read, breezy style, this informative book can be opened to any page to find practical pointers and outstanding advice. The education provided in SOFT SELLING IN A HARD WORLD is all you need to become a successful salesperson in today's tough business environment.

Soft Selling in a Hard World

Soft Selling in a Hard World
Title Soft Selling in a Hard World PDF eBook
Author Jerry Vass
Publisher Running Press Book Publishers
Pages 232
Release 1993
Genre Business & Economics
ISBN 9781561382989

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Now in paperback, this innovative guide to the art of selling is a hands-on how-to book about fulfilling your selling potential and enjoying it. Written in an easy-to-read, breezy style, this informative book can be opened to any page to find practical pointers and outstanding advice.

Soft Soap, Hard Sell

Soft Soap, Hard Sell
Title Soft Soap, Hard Sell PDF eBook
Author Vincent Vinikas
Publisher Iowa State Press
Pages 202
Release 1992
Genre Business & Economics
ISBN

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Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.

Soft Sell

Soft Sell
Title Soft Sell PDF eBook
Author Tim Connor
Publisher Sourcebooks Incorporated
Pages 214
Release 1993-09
Genre Business & Economics
ISBN 9780942061659

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Everyone sells every day--themselves, their ideas, their products or services. Soft Sell provides a new approach to selling...one that stresses motivation, communication, relationship-building and self-image psychology to power-boost you to personal sales

Soft Selling in a Hard World

Soft Selling in a Hard World
Title Soft Selling in a Hard World PDF eBook
Author Jerry Vass
Publisher
Pages 215
Release 1991
Genre Sales personnel
ISBN 9780962961007

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Hard Choices, Soft Law

Hard Choices, Soft Law
Title Hard Choices, Soft Law PDF eBook
Author John J. Kirton
Publisher Routledge
Pages 414
Release 2017-03-02
Genre Law
ISBN 1351931636

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An important read for academics and policy-makers alike, Hard Choices, Soft Law asserts that voluntary standards, or 'soft' law, are an important supplement to international law in a number of areas. This key work firstly outlines the approach taken to combining soft and hard law and trade, environment and labour values in the WTO and NAFTA, and in the prospective Millennium Round. Then, using the forestry sector - a realm where formal international law remains largely absent - the book provides a detailed examination of the role of soft law in action. It demonstrates how soft and hard law can be combined to promote trade, environmental and social cohesion, in ways that also permit sustainable development. The book presents a wealth of knowledge from a range of contributors familiar with the work of the G7/G8, the OECD, the Biodiversity Convention and the Codex Alimentarius.

How the World Works

How the World Works
Title How the World Works PDF eBook
Author Noam Chomsky
Publisher Catapult
Pages 417
Release 2011-09-20
Genre Political Science
ISBN 1593764278

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An eye-opening introduction to the timelessly relevant ideas of Noam Chomsky, this book is a penetrating, illusion-shattering look at how things really work from the man The New York Times called “arguably the most important intellectual alive.” Offering something not found anywhere else: How the World Works is pure Chomsky, but tailored for those unfamiliar to his work. Made up of meticulously edited speeches and interviews, every dazzling idea and penetrating insight is kept intact and delivered in clear, accessible, reader-friendly prose. Originally published as four short books in the famous Real Story series—What Uncle Sam Really Wants; The Prosperous Few and the Restless Many; Secrets, Lies and Democracy; and The Common Good—they’ve collectively sold almost 600,000 copies. And they continue to sell year after year after year because Chomsky’s ideas become, if anything, more relevant as time goes by. For example, it was decades ago when he pointed out that “in 1970, about 90% of international capital was used for trade and long-term investment—more or less productive things—and 10% for speculation. By 1990, those figures had reversed.” As we know, high-risk speculation continues to increase exponentially as corporations continue to push the free market economy—but only for the power they offer to the wealthy, not to benefit all people. We’re paying the price now for not heeding him then.