This brief presents new architecture and strategies for distribution of social video content. A primary framework for socially-aware video delivery and a thorough overview of the possible approaches is provided. The book identifies the unique characteristics of socially-aware video access and social content propagation, revealing the design and integration of individual modules that are aimed at enhancing user experience in the social network context. The change in video content generation, propagation, and consumption for online social networks, has significantly challenged the traditional video delivery paradigm. Given the massive amount of user-generated content shared in online social networks, users are now engaged as active participants in the social ecosystem rather than as passive receivers of media content. This revolution is being driven further by the deep penetration of 3G/4G wireless networks and smart mobile devices that are seamlessly integrated with online social networking and media-sharing services. Despite increasingly abundant bandwidth and computational resources, the ever-increasing volume of data created by user-generated video content--along with the boundless coverage of socialized sharing--presents unprecedented challenges.

This book explains how to use a data-driven approach to design strategies for social media content delivery. It first introduces readers to how social information can be effectively gathered for big data analysis, which provides content delivery intelligence. Secondly, the book describes data-driven models to capture information diffusion in online social networks and social media content propagation and popularity, before presenting prediction models for social media content delivery. By addressing the resource allocation and content replication aspects of social media content delivery, the book presents the latest data-driven strategies. In closing, it outlines a number of potential research directions regarding social media content delivery.

Viral Video, Content is King, Distribution is Queen is the first publication that examines the techniques and the methodologies to be used to become experts in online advertising, but above all reveals what are the 7 golden rules that you must follow to make a video become viral: to make sure it spreads, it propagate through the network attracting an increasing number of contacts, views and shares. From the choice of content, distribution channel, the right engagement time to reach different audiences to the confidential "Techniques Jedi" and the ingredients of the "Mojito Mix" this book offers five valuable tips for optimizing video distribution and to reach that tipping point beyond which one can speak of viral-hit and interaction between brands, messages, and online and offline public Viral Video is a user manual for media agencies, clients and creative or just curious who want to understand what are the secrets to promote a branded content on the Internet or to understand the World of Viral Videos.

Socioinformatics is a new scientific approach to study the interactions between humans and IT. These proceedings are a collection of the contributions during a workshop of the Gesellschaft für Informatik (GI). Researchers in this emerging field discuss the main aspects of interactions between IT and humans with respect to; social connections, social changes, acceptance of IT and the social conditions affecting this acceptance, effects of IT on humans and in response changes of IT, structures of the society and the influence of IT on these structures, changes of metaphysics influenced by IT and the social context of a knowledge society.

Fast Content delivery is all about creating high quality, relevant content that your prospects will respond to, but don’t be fooled; there are more ways to build successful campaigns than just with article or blog content. When just starting out in content marketing in order to do effective delivery , you’ll likely hear that your focus should be on creating content that will drive the most traffic to your website, maximizing your exposure, but if you want to build truly successful campaigns, you must make sure that your campaigns convert that traffic into either return customer’s, leads, or sales. If you are basing your content marketing on articles alone, you should consider switching gears, and start focusing on additional content formats that will generate a positive response from those who visit your site. Providing prospects with different content types will satisfy all visitors , rather than those who only wish to read text-based content. So, what do you need to do? You need to jack your campaigns up so that you are tapping into all of the most powerful content formats and really drill down into what your niche market really wants from you. Makes sense, right? The purpose of creating highly-informative, engaging and interactive content that will compel visitors into clicking on your purchase links, signing up for your newsletter or successfully completing another action that will likely result in a sale is all that really matters. That’s where your focus needs to lie, and the easiest way to achieve that is to expand your outreach by providing the types of content your readers want most.

Advances in Computers, Volume 123 presents innovations in computer hardware, software, theory, design and applications, with this updated volume including new chapters on Downlink Resource Allocations of Satellite-Airborne-Terrestrial Networks Integration, Evaluating Software Testing Techniques: A Systematic Mapping Study, The Screening Phase in Systematic Reviews: Can we speed up the process?, A Survey on Cloud-Based Video Streaming Services, and User Behavior-Ensemble Learning based Improving QoE Fairness in HTTP Adaptive Streaming over SDN approach. - Contains novel subject matter that is relevant to computer science - Includes the expertise of contributing authors - Presents an easy to comprehend writing style