The Journal of International Students (JIS), an academic, interdisciplinary, and peer-reviewed publication (Print ISSN 2162-3104 & Online ISSN 2166-3750), publishes scholarly peer reviewed articles on international students in tertiary education, secondary education, and other educational settings that make significant contributions to research, policy, and practice in the internationalization of higher education.

This book examines the fundamental interactional dimension to foreign language communication, including the establishment, development, consolidation and maintenance of interpersonal relations. It argues that interpersonal language use such as small talk, casual conversation and gossipy talk is not only key to meaningful and productive communication but that it is an essential dimension with respect to successful foreign language interaction and that engaging in interpersonal language is communicatively valuable and worthwhile in its own right. Crucially, it explores how teaching and learning can utilize the role of social talk and relational engagement in helping interactants to express, voice and convey their own values, attitudes and beliefs. Finally, it develops a critical relational pedagogy focused on language speakers’ needs, objectives and desires. Redressing the imbalance between transactional and interactional language teaching, and stressing the importance of phatic and relational language use in helping language users achieve their communicative goals, it will appeal to researchers, postgraduates, and scholars in the fields of education and linguistics.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.