Social semiotics reveals language's social meaning – its structures, processes, conditions and effects – in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination. Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today's hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish. Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.

Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.

This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment. By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporary world as one integrated field. The theory outlined in the book is grounded in the findings of the authors’ wide-ranging empirical investigations. Each chapter evaluates the work that is being done and has been done, challenging accepted wisdom and standing much of it on its head. With extensive illustrations and many examples presented to show the reach and applicability of the theory, this book is essential reading for all those working in multimodality, semiotics, applied linguistics and related areas. Images from the book are also available to view online at www.routledge.com/9780415709620/

A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

The title of our volume on interdisciplinary semiotics is situated in a geographical metaphor and points to the possibility of uncovering meanings through shifting perspectives as well as to the possibility of understanding how these various modes of meaning are articulated and framed in particular cultural instances. Regardless of medium, semiotic rotations permit play between the surface and underlying levels of a communication, reveal the relationship between open and closed systems of signification, and modulate shades of meaning caught between the visible and invisible. Readerly play in these sets of apparent oppositions reveals that the less each pairing is held to be a coupling of oppositions and the more they are observed through perspectives gained by semiotic rotations, then the more complex and rich the modes of meaning may become.

In Social Semiotics as Praxis, Paul J. Thibault rescues semiotics from terminal formalism by recognizing that the object of a semiotic inquiry is necessarily the way in which human beings, individually and collectively, make sense of their lives. Focusing on Vladimir Nabokov's Ada, he develops a conception of social semiotics that is a form of both social action and political praxis. Thibault's principal intellectual sources are, among others, Bakhtin, Volosinov, Derrida, Foucault, Gramsci, Habermas, and Halliday. Thibault combines the work of Halliday in particular with is own theories of semiotics to explore the dynamics of quoting and reporting speech and to develop a critique of the categories of "self" and "representation." Thibault accounts for the meaningful relationships constructed among texts and elaborates on the two main themes of relational levels in texts and the dynamics of contextualization to give voice to a unifying discourse for talking about social meaning making.