This is the first comprehensive text on social psychological approaches to communication, providing an excellent introduction to theoretical perspectives, special topics, and applied areas and practice in communication. Bringing together scholars of international reputation, this book provides a unique contribution to the field.

Social identity and social categorization theories have offered some of the most exciting developments in social psychology - informing work on everything from intergroup relations to personal identity. This comprehensive book surveys the latest empirical and theoretical findings, alongside original contributions, to provide an invaluable overview of this important field. The internationally-renowned contributors explore a broad range of psychosocial phenomena including intergroup discrimination, influence, group polarization, collective behaviour, impact of minorities, prejudice, stereotypes and leadership.

This Handbook provides the requisite theoretical and methodological guidelines for undertaking social research addressing relevant contemporary social issues.

Drawing on the non-individualistic perspective of social representations theory, this book presents an alternative view of social identity by articulating the inseparable dynamic relationships that exist between content, process and power relations when social identity is embedded in social knowledge.

For years, social psychologists and anthropologists have argued about the best way to study social representations. This book shows how different empirical approaches to the study of social representations are viable and can even be complementary. The first part of the book presents key arguments concerning the relationship between theory and method. Topics addressed include ethnographic approaches to social representations, the study of children's representations, and the analysis of discourse. The second half deals with a variety of research topics, but a question central to all of them concerns the circumstances under which one can be certain of having described a social representation. The answer lies in the use of multivariate statistical analysis, which provides the necessary degree of accuracy. The use of this valuable technique is fully explained.

This book provides an analysis of the social representations of leading self-help genres, including neurolinguistic programming, cognitive self-help therapy, mindfulness, self-management, self-esteem, self-leadership and self-control. Exploring the globalised therapeutic culture of today, the book argues that psychology as ‘science’ is often abandoned to aid the individual pursuit for self-realization and self-optimization. Opposing the view that self-help culture is external to psychology, Madsen argues that it is firmly embedded within psychology, playing an important role in people’s lives. Each chapter traces and critically interprets a range of self-help philosophies and techniques, examining the claims of self-help literature to represent the most innovative psychological, medical or neurobiological research. Discussing each genre in turn, chapters examine key research alongside self-help literature to explore the effectiveness and impact of leading self-help genres in various social contexts and environments. The book offers a contemporary critical overview of issues concerning self-help, combining critical psychology with the theory of social representation to provide a broad perspective on self-help as a valid psychology. Optimizing the Self will be of interest to academics, researchers and postgraduate students in the fields of social representation, critical and cultural psychology and theory, clinical psychology, and the sociology of culture and science. The book will also be of use to critical and cultural psychologists and theorists, as well as clinical psychologists.

This comprehensive text presents key theoretical issues and extensive empirical research using different theoretical and methodological approaches to consider the value of social representation theory when social representations are examined not only in isolation, but also in context.