"Whether it's media relations, social strategy, or internal communications, companies are looking for more efficient and effective ways to use emerging and established technologies. ... Social PR secrets [is] the communication professional's modern-day beginner's handbook. ... [The author] thoughtfully lays out some of the more common roles the PR person of today plays, from the editorial to managing online communities to reporting results. At the very least, the book provides you with a realistic view of the communications landscape and at the most, shares some of the most valuable information you can use."--"Foreword," by Sarah Evans, p. [xii].

Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources

If you are ready to combine the powers of social media and public relations, you must read this book now. Even if you have the first and second editions of Social PR Secrets, you'll want to buy the third edition with nine new power-packed chapters including Snapchat for Brands Instagram PR Secrets LinkedIn PR Secrets Pinterest PR Secrets Social Customer Service Visual PR Secrets Live Streaming Video Podcasting for Public Relations How to Stay Sane in Social Media Social PR Secrets Third Edition is almost double the size of the second edition with completely refreshed content, more than 75 actionable Social PR Secrets (tips), and hundreds of resources all in one place to take your brand to Social PR power user status. Guy Kawasaki says in the Foreword: PR and social media are completely different yet so powerful together. Where PR is about getting journalists to tell people to buy your product, social media is about providing value. The goals, rules, and best-practices are not the same. Or should they be? It's a brave new world and Social PR Secrets lights the match where most burn out. PR and ad agencies, digital marketers, business owners, and professors at the University of Florida and Brigham Young University are turning to Social PR Secrets as required reading. Here's what you'll learn: How to get more publicity and exposure using the social media networks Facebook, Pinterest, Twitter, LinkedIn, Snapchat, and Instagram get top visibility for your book on Amazon How to snag top, optimized public relations and social media content How media relations and press releases have changed, and what you need to do about it How to leverage social customer service #FTW (For the Win ) The crucial secrets to using visuals in social media and public relations Gain access to a curated list of image sources that goes far beyond the same old boring stock photography How and why to measure what matters You'll learn all of these Social PR Secrets and more Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search engine optimization. She is a graduate of the University of Florida College of Journalism with more than 20 years experience as an agency owner. Follow her @lisabuyer.

In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook.

A smart guide to self-promotion by a public relations professional shows women how to market themselves while still maintaining style and substance and offers helpful advice on the art of the interview, writing press materials, and how to handle the spotlight.

""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!