A data-driven analysis of how different people share information about health through social media. Using social media and peer-to-peer networks to teach people about science and health may seem like an obvious strategy. Yet recent research suggests that systematic reliance on social networks may be a recipe for inequity. People are not consistently inclined to share information with others around them, and many people are constrained by factors outside of their immediate control. Ironically, the highly social nature of humankind complicates the extent to which we can live in a society united solely by electronic media. Stretching well beyond social media, this book documents disparate tendencies in the ways people learn and share information about health and science. By reviewing a wide array of existing research—ranging from a survey of New Orleans residents in the weeks after Hurricane Katrina to analysis of Twitter posts related to H1N1 to a physician-led communication campaign explaining the benefits of vaginal birth—Brian G. Southwell explains why some types of information are more likely to be shared than others and how some people never get exposed to seemingly widely available information. This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it also serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.

Utilization of social media for teaching people about science and health in the 21st century may seem like an obvious strategy. However, systematic reliance on social networks to spread information may be a recipe for inequity. An increasing body of research suggests that some people are much less likely than others to share information in a peer-to-peer environment. This book explores why these information-sharing patterns persist, why they matter to society, and what, if anything, can be done to address these tendencies.--

On topics from genetic engineering and mad cow disease to vaccination and climate change, this Handbook draws on the insights of 57 leading science of science communication scholars who explore what social scientists know about how citizens come to understand and act on what is known by science.

This volume is directed toward researchers and health professionals with an interest in the interstices of social networks and health. It consists of original papers that address critical themes in health-related social network research and disease prevention.

"This chapter addresses the complicated topic of conspiracy theories. This topic is complicated because a conspiracy theory is not prima facie wrong. Yet one of the hallmarks of false scientific beliefs is the claim by their adherents that they are the victims of profiteering, deceit, and cover-ups by conglomerates variously composed of large corporations, government regulatory agencies, the media, and professional medical societies. The trick is to figure out if the false ones can be readily separated from those in which there may be some truth. Only by carefully analyzing a number of such conspiracy theories and their adherents does it become possible to offer some guidelines as to which are most obviously incorrect. The chapter then studies the psychology of conspiracy theory adherence. It argues that belittling people who come to believe in false conspiracy theories as ignorant or mean-spirited is perhaps the surest route to reinforcing an anti-science position"--

Science is a way of knowing about the world. At once a process, a product, and an institution, science enables people to both engage in the construction of new knowledge as well as use information to achieve desired ends. Access to scienceâ€"whether using knowledge or creating itâ€"necessitates some level of familiarity with the enterprise and practice of science: we refer to this as science literacy. Science literacy is desirable not only for individuals, but also for the health and well- being of communities and society. More than just basic knowledge of science facts, contemporary definitions of science literacy have expanded to include understandings of scientific processes and practices, familiarity with how science and scientists work, a capacity to weigh and evaluate the products of science, and an ability to engage in civic decisions about the value of science. Although science literacy has traditionally been seen as the responsibility of individuals, individuals are nested within communities that are nested within societiesâ€"and, as a result, individual science literacy is limited or enhanced by the circumstances of that nesting. Science Literacy studies the role of science literacy in public support of science. This report synthesizes the available research literature on science literacy, makes recommendations on the need to improve the understanding of science and scientific research in the United States, and considers the relationship between scientific literacy and support for and use of science and research.

The second edition of this innovative textbook illustrates research methods for library and information science, describing the most appropriate approaches to a question—and showing you what makes research successful. Written for the serious practicing librarian researcher and the LIS student, this volume fills the need for a guide focused specifically on information and library science research methods. By critically assessing existing studies from within library and information science, this book helps you acquire a deeper understanding of research methods so you will be able to design more effective studies yourself. Section one considers research questions most often asked in information and library science and explains how they arise from practice or theory. Section two covers a variety of research designs and the sampling issues associated with them, while sections three and four look at methods for collecting and analyzing data. Each chapter introduces a particular research method, points out its relative strengths and weaknesses, and provides a critique of two or more exemplary studies. For this second edition, three new chapters have been added, covering mixed methods, visual data collection methods, and social network analysis. The chapters on research diaries and transaction log analysis have been updated, and updated examples are provided in more than a dozen other chapters as well.