A data-driven analysis of how different people share information about health through social media. Using social media and peer-to-peer networks to teach people about science and health may seem like an obvious strategy. Yet recent research suggests that systematic reliance on social networks may be a recipe for inequity. People are not consistently inclined to share information with others around them, and many people are constrained by factors outside of their immediate control. Ironically, the highly social nature of humankind complicates the extent to which we can live in a society united solely by electronic media. Stretching well beyond social media, this book documents disparate tendencies in the ways people learn and share information about health and science. By reviewing a wide array of existing research—ranging from a survey of New Orleans residents in the weeks after Hurricane Katrina to analysis of Twitter posts related to H1N1 to a physician-led communication campaign explaining the benefits of vaginal birth—Brian G. Southwell explains why some types of information are more likely to be shared than others and how some people never get exposed to seemingly widely available information. This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it also serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.

Utilization of social media for teaching people about science and health in the 21st century may seem like an obvious strategy. However, systematic reliance on social networks to spread information may be a recipe for inequity. An increasing body of research suggests that some people are much less likely than others to share information in a peer-to-peer environment. This book explores why these information-sharing patterns persist, why they matter to society, and what, if anything, can be done to address these tendencies.--

On topics from genetic engineering and mad cow disease to vaccination and climate change, this Handbook draws on the insights of 57 leading science of science communication scholars who explore what social scientists know about how citizens come to understand and act on what is known by science.

Relationships and the pattern of relationships have a large and varied influence on both individual and group action. The fundamental distinction of social network analysis research is that relationships are of paramount importance in explaining behavior. Because of this, social network analysis offers many exciting tools and techniques for research and practice in a wide variety of medical and public health situations including organizational improvements, understanding risk behaviors, coordinating coalitions, and the delivery of health care services.This book provides an introduction to the major theories, methods, models, and findings of social network analysis research and application. In three sections, it presents a comprehensive overview of the topic; first in a survey of its historical and theoretical foundations, then in practical descriptions of the variety of methods currently in use, and finally in a discussion of its specific applications for behavior change in a public health context. Throughout, the text has been kept clear, concise, and comprehensible, with short mathematical formulas for some key indicators or concepts. Researchers and students alike will find it an invaluable resource for understanding and implementing social network analysis in their own practice.

This open access book applies insights from the network perspective in health research to explain the reproduction of health inequalities. It discusses the extant literature in this field that strongly correlates differences in social status with health behaviours and outcomes, and add to this literature by providing a coherent theoretical explanation for the causes of these health inequalities. It also shows that much research is needed on the precise factors and the social and socio-psychological mechanisms that are at play in creating and cementing social inequalities in health behaviours. While social support and social relations have received considerable attention within social and behavioural science research on health inequalities, this book considers the whole network of interpersonal relations, structures and influence mechanisms. This is the perspective of the social network analytical approach which has recently gained much attention in health research. The chapters of this book cover state-of-the-art research, open research questions, and perspectives for future research. The book provides network analyses on health inequalities from the perspective of sociology, psychology, and public health and is of interest to a wide range of scholars, students and practitioners trying to understand how health inequalities are reproduced across generations.

This volume is directed toward researchers and health professionals with an interest in the interstices of social networks and health. It consists of original papers that address critical themes in health-related social network research and disease prevention.

Science is a way of knowing about the world. At once a process, a product, and an institution, science enables people to both engage in the construction of new knowledge as well as use information to achieve desired ends. Access to scienceâ€"whether using knowledge or creating itâ€"necessitates some level of familiarity with the enterprise and practice of science: we refer to this as science literacy. Science literacy is desirable not only for individuals, but also for the health and well- being of communities and society. More than just basic knowledge of science facts, contemporary definitions of science literacy have expanded to include understandings of scientific processes and practices, familiarity with how science and scientists work, a capacity to weigh and evaluate the products of science, and an ability to engage in civic decisions about the value of science. Although science literacy has traditionally been seen as the responsibility of individuals, individuals are nested within communities that are nested within societiesâ€"and, as a result, individual science literacy is limited or enhanced by the circumstances of that nesting. Science Literacy studies the role of science literacy in public support of science. This report synthesizes the available research literature on science literacy, makes recommendations on the need to improve the understanding of science and scientific research in the United States, and considers the relationship between scientific literacy and support for and use of science and research.