We believe that direct sales is more than any one platform, or any one modality. It's a network of platforms and strategies that form a foundation for your author business. When you try to define direct sales across any one axis, you lessen its impact. We didn't want to do that. We wanted to show you the full scope of what is possible with direct sales, which ended up being a lot of words. The book became so long that we actually split it into two books. When we looked at what we've already written, and what we have planned, we realized this really is the definitive guide to direct sales for authors. Direct Sales Mastery for Authors Volume 2 This volume dives deep into the StoryUrge Messaging Framework, which helps authors create strong marketing messaging that actually helps them sell a book. This goes far beyond a blurb or some ad copy. (Though it can be used to make those pieces better too!) The book then shows you how to apply the StoryUrge Messaging Framework across all five areas of direct sales: Website Landing Pages, Website Storefronts, Crowdfunding Launches, Subscriptions and Memberships, and Live Events and Signings. There are three major pieces of the StoryUrge Messaging Framework: Excitement - Why people should be excited about your project. This can include telling them about the tropes, characters, relationships, settings, special features, special offers, and more. Objections - Why people are holding back from your project. This includes general objections to your genre or niche, but can also include specific objections to you or your books. With direct sales, it is particularly important to include objections to the platform, method of sale, or business model as readers may not be as familiar with it as they are at retailers. (For example, we always advise our students to talk to their readers about why Kickstarter is not “begging for money” or similar to GoFundMe.) Psychological Triggers - Why people buy. Russell and I have extensive experience in marketing and sales and have collected these over the years. We have shared our secrets to creating exciting offers and messaging in one chapter of Get Your Book Selling on Kickstarter—Chapter 6—but we are greatly expanding on that in the second volume of Direct Sales Mastery for Authors to help answer all the awesome questions we’ve gotten on this topic in the last few years. Our psychological triggers section offers nearly 50 different buttons to push to bring people into your work across six categories: The X-Factors - These help you position yourself or your characters in a leadership position or several steps ahead of your readers Connection Deepeners - These help you position yourself or your characters as a peer to your readers (making you or your characters relatable and sympathetic) The Button-Pushers - These encourage action at a subconscious level Pleasure and Pain Inducers - These evoke visceral and resonant emotion in your readers Core Wounders and Healers - These take the audience on a transformational journey with you (for memoir), with themselves (for nonfiction), or with your characters (for fiction) Emotional Fantasies and Nightmares - These allow the audience to explore a different life in safety We teach how to use these triggers in the book itself (yes, even for fiction!), in the offer you are trying to sell, and in the marketing messaging you use to sell the offer. When all of this is in alignment, sales happen more easily!

ITSDI (IAIC Transactions on Sustainable Digital Innovation) is a scientific journal organized by Pandawan & Aptikom Publisher and supported by IAIC (Indonesian Association on Informatics and Computing). ITSDI is published twice a year, every April and October

REVISED & UPDATED EDITION! 3 Books in 1 Boxset Master Social Media Marketing & become an expert! Get your Social Media Marketing book collection Now! This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business! It doesn't matter what social media platforms your business favors, the time and marketing budget spent there can reap immense rewards, but only if the company's social media presence is handled properly. If you are looking for the best way to dip your foot into this marketing goldmine, then this book collection is exactly what you need! Included books: Social Media Marketing 2021: How to Become an Influencer Of Millions On Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand Social Media Marketing 2021: The Power of Instagram Marketing - How to Win Followers & Influence Millions Online Using Highly Effective Personal Branding & Digital Networking Strategies Social Media Marketing 2021: How to Brand Yourself Online Through Facebook, Twitter, YouTube & Instagram - Highly Effective Strategies for Digital Networking, Personal Branding, and Online Influence

Artur Yusupov's complete course of chess training stretches to nine volumes, guiding the reader towards a higher chess understanding using carefully selected positions and advice. To make sure that this new knowledge sticks, it is then tested by a selection of puzzles. The course is structured in three series with three levels. The Fundamentals level is the easiest one, Beyond the Basics is more challenging, and Mastery is quite difficult, even for stronger players. The various topics – Tactics, Strategy, Positional Play, Endgames, Calculating Variations, and Openings – are spread evenly across the nine volumes, giving readers the chance to improve every area as they work through the books. This book is the first volume at the Fundamentals level. The Build Up Your Chess series won the prestigious Boleslavsky Medal from FIDE (the World Chess Federation) as the best instructional chess books in the world.

The second volume of The Class Structure of Capitalist Societies maps the distribution of social powers and associated properties and lifestyles in unparalleled detail by examining the results of a brand-new survey delivered in Sweden, Germany and the US. Continuing the cross-national investigation of the shape and effects of class systems across capitalist nations, the analyses in Volume 2 are embedded in a novel sociological theory of international relations, sustained reflections on the relationship between national standing and class structure and extensive reconstruction of the histories of class in each of the three nations studied. The ultimate conclusion, however, is that not only that the fundamental structure of class today the same across the three cases, for all their unique cultural and historical features, but their translation into differences of taste, practice and symbolic violence, always cross-cut by gender, follow highly familiar patterns too. This volume will appeal to scholars and advanced undergraduate and postgraduate students interested in sociology, politics and demography and is essential reading for all those interested in social class across the globe.

It's the era of peace and love in the 1960s, but nothing is peaceful in Caroline's life. Since her beautiful older sister disappeared, fifteen-year-old Caroline might as well have disappeared too. She's invisible to her parents, who can't stop blaming each other. The police keep following up on leads even Caroline knows are foolish. The only one who seems to care about her is Tony, her sister's older boyfriend, who soothes Caroline's desperate heart every time he turns his magical blue eyes on her. Tony is convinced that the answer to Jess's disappearance is in California, the land of endless summer, among the street culture of runaways and flower children. Come with me, Tony says to Caroline, and we'll find her together. Tony is so loving, and all he cares about is bringing Jess home. And so Caroline follows, and closes a door behind her that may never open again, in a heartfelt thriller that never lets up.

The New Quick Facts for NCLEX® 2019 - 2022 is for both RN & LPN nursing students ! The Five-Star Edition features the best content for Pharmacology, newly added Clinical Skills section, and case studies. Every nursing student needs Quick Facts! It's the perfect tool to build your core nursing content from day one of school all the way through beginning your NCLEX Prep. If you don't know Quick Facts you're not ready for NCLEX. Students love to call this their 'Nursing Bible' because they take it everywhere they go! Quick Facts is your starting place for NCLEX Prep and the foundation of the ReMar NCLEX Virtual Training System!