Strategies for advocacy, fundraising, and engaging the community Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

Changing the way we use, develop, and fund technology for social change is possible, and it starts with you. The Tech That Comes Next: How Changemakers, Philanthropists, and Technologists Can Build an Equitable World outlines a vision of a more equitable and just world along with practical steps to creating it, appropriately leveraging technology along the way. In the book, you'll find: Strategies for changing culture and investments inside social impact organizations Ways to change technology development so it incorporates more of society Examples of data, security, and privacy laws and policies that need to change to protect vulnerable populations and advance positive change Ideal for nonprofit leaders, social activists, policymakers, technologists, entrepreneurs, founders, managers, and other business leaders, The Tech That Comes Next belongs in the libraries of anyone who envisions a world in which technology helps advance, rather than hinders, positive social change.

Activism and the role everyday people play in making a change in society are increasingly popular topics in the world right now, especially as younger generations begin to speak out. From traditional protests to activities on college campuses, to the use of social media, more individuals are finding accessible platforms with which to share their views and become more actively involved in politics and social welfare. With the emergence of new technologies and a spotlight on important social issues, people are able to become more involved in society than ever before as they fight for what they believe. It is essential to consider the recent trends, technologies, and movements in order to understand where society is headed in the future. The Research Anthology on Citizen Engagement and Activism for Social Change examines a plethora of innovative research surrounding social change and the various ways citizens are involved in shaping society. Covering topics such as accountability, social media, voter turnout, and leadership, it is an ideal work for activists, sociologists, social workers, politicians, public administrators, sociologists, journalists, policymakers, social media analysts, government administrators, academicians, researchers, practitioners, and students.

What if you could change your organization or community without being in charge of it?This book offers fundamental, science-based, practical approaches for you to create change in any kind of human organization. It is packed with advice, techniques, and concepts in a concise, easily learnable format that you can apply to your situation, whether as a business, non-profit, government agency, church, or local community. Many of the popular myths about how human change works are debunked.Learn to craft a compelling message about the change, convene a core group, architect collaboration with others, build agreements in large groups, understand the motivations or fears of stakeholders, and develop commitment to the change. Each change situation is different, and the methods in this book will enable you to assess the conditions and design an effective strategy for change.

A new edition of the essential guide to nonprofit management This intensely practical, comprehensive guidebook is for both leaders new to the nonprofit sector looking for a quick primer on all the issues that matter, as well as established veterans looking to understand how all the pieces fit together. Showcasing practical tips and takeaways, this how-to manual and resource guide provides easy to implement solutions for organizations seeking to expand impact and meet mission. Seasoned veterans including Van Jones, Fair Trade founder Paul Rice, Lynne Twist, Kay Sprinkel Grace, Joan Garry, and more share knowledge and useful insights on all aspects of nonprofit management, including: Fundraising from individuals, companies, and foundations Online fundraising, social networking, and effective use of technology Marketing, public relations, and events Board and volunteer engagement Human resources and career planning Lobbying and advocacy Legal and financial management Leadership and strategic planning This is essential reading for anyone in the nonprofit sector looking for the latest information in the field.

Some find talking to others uncomfortable, difficult, or intimidating. Here is a way to overcome these communication challenges. HOW TO TALK TO ANYONE, ANYTIME, ANYWHERE is the key to building confidence and improving communication skills. Written by Larry King, this guide provides simple and practical advice to help make communication easier, more successful, and even more enjoyable. Anecdotes from a life spent talking--on television, radio, and in person,--add to the fun and value of the book. Learn what famous talkers say and how the way they say it makes them so successful. Lessons include: • How to overcome shyness and put other people at ease • How to choose an appropriate conversation topic for any situation • How to ace a job interview, run a meeting, and mingle at a cocktail party • What the most successful conversationalists have in common • The one great question you can ask to enhance your conversation with anyone, anytime, anywhere

Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.” Featuring exclusive insights and inspiration from today’s top marketers—as well as lessons from some of the world’s most successful digital marketing initiatives—this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button.