“So You Think You Know Pacific Coast Wines” is designed to simplify your understanding by identifying growing trends, grape descriptions, the histories and future direction of the California, Washington and Oregon wine industry. This book concisely profiles each state’s leading growing regions, rainfall statistics and prominent grapes based on the most recent available harvest data. The 2020-2021 edition is ideal for wine collectors, winemakers and anyone who appreciates a world class Pacific Coast grown vintage. The following facts are just ten from hundreds of little known essentials included in the book: 1. California is the top producing state, Washington second and Oregon fourth (behind New York) in American wine grape production. California harvested over 3.9 million tons and Washington 201 thousand tons during the 2019 harvest. Oregon harvested 101 thousand tons during the 2018 harvest. Washington’s harvest is only 5.2% and Oregon’s 2.6% of California’s overall production. Oregon’s production is 50% of Washington’s. 2. Cabernet Sauvignon is California’s second most popular and highest priced red wine grape. It is Washington’s most popular and fifth highest priced and Oregon’s fifth most popular grape. The average Napa Valley grown grape is priced between two and sixteen times more than competing states and regions within California. 3. California harvested 3.9 million tons of wine grapes during the 2019 harvest, a 9.4% reduction from the 2018 largest historic harvest. 4. California has 4,610+, Washington 1000+, and Oregon 790+ wineries.. California has seventeen designated growing regions. Washington has fourteen and Oregon five. 5. Washington’s red grape varietals harvested 121 thousand tons in 2019. The closest California equivalent was the Monterey and San Benito Counties growing region (122.3 thousand tons). 6. Pinot Noir is Oregon’s largest harvested grape accounting for 58.8% of the state’s wine grape production and fifth highest priced. It is California’s fifth most popular. 7. Oregon’s production most closely compares with the Napa Valley growing region of California (159.7 thousand tons in 2019). 8. Chardonnay is California’s largest harvested grape accounting for 36% of the white wine grapes and 16.3% of the state’s overall yield. It is Washington’s second largest wine grape, most popular white wine grape. It is Oregon’s third largest produced. 9. California’s wines were considered the equal to European’s elite vintages in 1890. Following the phylloxera pest and Prohibition, the state would not regain their global reputation until the mid-1970s. Washington’s international reputation began during the 1990s and Oregon’s during the 1980s. 10. Real Estate valuation remains the most important financial consideration influencing the value of varietal grapes. Top-tiered Washington vineyards have commanded pricing between $75,000-$80,000 per acre. Large established vineyards have been documented to sell for $25,000-$30,000 and bare unplanted terrain often averages $10,000-$15,000 per acre. In Napa County, secondary vineyard lands begin at $90,000-$165,000 an acre. Prime vineyards range between $225,000-$300,000 and upwards per acre.

This edition is designed to simplify your understanding by identifying growing trends, grape descriptions, the histories and future direction of the California, Washington and Oregon wine industry. It concisely profiles each state’s leading growing regions, rainfall statistics and prominent grapes based on the most recent available harvest data. The 2021-2022 edition is ideal for wine collectors, winemakers and anyone who appreciates a world class Pacific Coast grown vintage. The following facts are just ten from hundreds of little known essentials included in the book: 1. California is the top producing state, Washington second and Oregon fourth (behind New York) in American wine grape production. California harvested over 3.54 million tons and Washington 178.5 thousand tons during the 2020 harvest. Oregon harvested 105.6 thousand tons during the 2019 harvest. Washington’s harvest is only 5% and Oregon’s 3% of California’s overall production. Oregon’s production is 59% of Washington’s. 2. Cabernet Sauvignon is California’s second most popular and highest priced red wine grape. It is Washington’s most popular and fifth highest priced and Oregon’s fifth most popular grape. The average Napa Valley grown grape is priced between two and twelve times more than competing states and regions within California. 3. California harvested 3.54 million tons of wine grapes during the 2020 harvest, a 9.2% reduction from the 2019 harvest, the second consecutive year of decreased production. 4. California has 4,610+, Washington 1000+, and Oregon 790+ wineries.. California has seventeen designated growing regions. Washington has fourteen and Oregon five. 5. The wildfires that raged throughout the Napa and Sonoma Valleys reduced the harvest in those regions 37.9% and 35.6%. The devastating fires in early October 2017 that raged through Napa and Sonoma Counties probably had no effect on production figures. Rather, overproduction from the previous two-year’s harvests have created a supply glut of unsold inventory. The difference with the 2020 fires is that they lasted throughout the summer months. The Glass Fire began on September 27th, at the height of the picking season. 6. The smoke taint on the harvested grapes is not reflected in the production statistics. Many of the grapes were harvest but not crushed. Many industry sources have considered the 2020 harvest a lost vintage for Napa and Sonoma as much of the juice will be de-classified or not bottled. Smoke taint may not become evident until after two years of tank storage. 7. Pinot Noir is Oregon’s largest harvested grape accounting for 57.8% of the state’s wine grape production and fifth highest priced. It is California’s sixth most popular. 8. Oregon’s production most closely compares with the Napa Valley growing region of California (99.3 thousand tons in 2020). 9. Chardonnay is California’s largest harvested grape accounting for 33.9% of the white wine grapes and 15.8% of the state’s overall yield. It is Washington’s second largest wine grape, most popular white wine grape. It is Oregon’s third largest produced. 10. California’s wines were considered the equal to European’s elite vintages in 1890. Following the phylloxera pest and Prohibition, the state would not regain their global reputation until the mid-1970s. Washington’s international reputation began during the 1990s and Oregon’s during the 1980s. 11. Real Estate valuation remains the most important financial consideration influencing the value of varietal grapes. Top-tiered Washington vineyards have commanded pricing between $75,000-$80,000 per acre. Large established vineyards have been documented to sell for $25,000-$30,000 and bare unplanted terrain often averages $10,000-$15,000 per acre. In Napa County, secondary vineyard lands begin at $90,000-$165,000 an acre. Prime vineyards range between $225,000-$300,000 and upwards per acre.

“So You Think You Know Texas Wines” is designed to simplify your understanding by identifying growing trends, grape descriptions, and future direction of the Texas wine industry. This book concisely profiles each of the state’s leading growing regions and prominent grapes based on the most recent available harvest data from 2019. The edition also includes comparison with the California, Washington and Oregon wine regions. The 2020-2021 edition is ideal for wine collectors, winemakers and anyone who appreciates a Texan grown vintage. The following facts are from hundreds of little known essentials included in the book: 1. Texas harvested 14.2 thousand tons during the 2019 harvest. California harvested 4.28 million tons and Washington 261 thousand tons during the 2018 harvest. Oregon harvested 91.3 thousand tons during 2017. 2. Texas’ wine grape harvest is 15.5% of Oregon’s, 5.4% of Washington’s and .03% of California’s annual harvest. Washington’s harvest is only 6% and Oregon’s 2.1% of California’s overall production. Oregon’s production is 35% of Washington’s. 3. California has 3,670+, Washington 940+, Oregon 725+, and Texas approximately 200+ wineries. California has seventeen, Washington fourteen, while Oregon and Texas have designated five growing regions. 4. Texas has eight designated AVAs (American Viticultural Areas) including Bell Mountain, Escondido Valley, Fredericksburg, Mesilla, Texas Davis Mountains, Texas High Plains, Texas Hill Country and Texoma. 5. Cabernet Sauvignon is Texas’ most popular but only thirtieth highest priced wine grape. It is California’s second most popular and second highest priced red wine grape. It is Washington’s most popular and sixth highest priced and Oregon’s sixth most popular and highest priced wine grape. 6. Tempranillo is Texas’ second most popular and seventh highest priced wine grape averaging $1720 per ton. It is California’s thirteenth and Oregon’s fourth most popular red wine grape. 7. The High Plains and Panhandle growing region is the largest Texas production center harvesting 72.6% of the state’s grapes. 8. During 2019, Texas’ state total production ratio was 71% red wine grapes and 29% white wine grapes. Total Bearable acreage is 73% red wine and 27% white wine grapes. 9. Between 2015 and 2019, production of the Muscat Canelli grape dropped 56.6% in Texas overall and 47.8% in the High Plains and Panhandle growing region. The grape in 2015 was Texas’ largest produced varietal. 10. Based on 2019 non-bearing acreage figures, the six most likely statewide grapes to increase in production are Cabernet Sauvignon, Tempranillo, Blanc du Bois, Black Spanish (Lenoir), Merlot and Mourvèdre. Non-bearing acreage represents planted vineyards whose young grapes have not been included into production statistics. They may also reflect damaged and destroyed vineyards that did not add to the production totals. 11. Production of Mourvèdre jumped over 700% in the High Plains and Panhandle growing region between 2015 and 2019 making it the second largest grape. The grape is now the third largest produced in the state. 12. Blanc du Bois and Black Spanish grapes are the dominant grapes produced in the Southeast Texas and Gulf Coast growing region comprising 80.1% of production. Combined in 2019, they represent 63.3% of statewide production in those grapes.

"So You Think You Know Pacific Coast Wines" is designed to simplify your understanding by identifying growing trends, grape descriptions, the histories and future direction of the California, Washington and Oregon wine industry. This book concisely profiles each state's leading growing regions, rainfall statistics and prominent grapes based on the most recent available harvest data.The 2020-2021 edition is ideal for wine collectors, winemakers and anyone who appreciates a world class Pacific Coast grown vintage. The following facts are just ten from hundreds of little known essentials included in the book:1. California is the top producing state, Washington second and Oregon fourth (behind New York) in American wine grape production. California harvested over 3.9 million tons and Washington 201 thousand tons during the 2019 harvest. Oregon harvested 101 thousand tons during the 2018 harvest. Washington's harvest is only 5.2% and Oregon's 2.6% of California's overall production. Oregon's production is 50% of Washington's.2. Cabernet Sauvignon is California's second most popular and highest priced red wine grape. It is Washington's most popular and fifth highest priced and Oregon's fifth most popular grape. The average Napa Valley grown grape is priced between two and sixteen times more than competing states and regions within California. 3. California harvested 3.9 million tons of wine grapes during the 2019 harvest, a 9.4% reduction from the 2018 largest historic harvest. 4. California has 4,610+, Washington 1000+, and Oregon 790+ wineries.. California has seventeen designated growing regions. Washington has fourteen and Oregon five.5. Washington's red grape varietals harvested 121 thousand tons in 2019. The closest California equivalent was the Monterey and San Benito Counties growing region (122.3 thousand tons).6. Pinot Noir is Oregon's largest harvested grape accounting for 58.8% of the state's wine grape production and fifth highest priced. It is California's fifth most popular.7. Oregon's production most closely compares with the Napa Valley growing region of California (159.7 thousand tons in 2019).8. Chardonnay is California's largest harvested grape accounting for 36% of the white wine grapes and 16.3% of the state's overall yield. It is Washington's second largest wine grape, most popular white wine grape. It is Oregon's third largest produced.9. California's wines were considered the equal to European's elite vintages in 1890. Following the phylloxera pest and Prohibition, the state would not regain their global reputation until the mid-1970s. Washington's international reputation began during the 1990s and Oregon's during the 1980s.10. Real Estate valuation remains the most important financial consideration influencing the value of varietal grapes. Top-tiered Washington vineyards have commanded pricing between $75,000-$80,000 per acre. Large established vineyards have been documented to sell for $25,000-$30,000 and bare unplanted terrain often averages $10,000-$15,000 per acre. In Napa County, secondary vineyard lands begin at $90,000-$165,000 an acre. Prime vineyards range between $225,000-$300,000 and upwards per acre.

The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.

Descorchados is today the most important reference for South American wines. First published in 1999, for more than two decades, it analyzes the wine scene on this side of the world, an extensive and profound annual report on the best wines in South America, but also on trends and names to be known. New regions, new types of grapes and new styles of wines, a wide-angle photo of what is happening today in the main producing regions of Latin America. And more than 4,000 wines to drink. Enjoy!

Descorchados is today the most important reference for South American wines. First published in 1999, for more than two decades, it analyzes the wine scene on this side of the world, an extensive and profound annual report on the best wines in South America, but also on trends and names to be known. New regions, new types of grapes and new styles of wines, a wide-angle photo of what is happening today in the main producing regions of Latin America. And more than 4,000 wines to drink. Enjoy!