How to persuasively make your point, increase credibility, overcome objections, avoid misunderstandings and minimize arguments in your professional and personal communication

Prayers not getting answered? What's the point of trying...right? Wrong! You have what it takes to receive miracles, signs, and wonders through your own prayers. Find the secret of getting God to hear and answer you every time! 2

"This book is a standout! It hones in on the essential skills at the core of all business relationships. It's a book you'll turn to again & again."--Sandra J. Hele, President, Enterprise Management International, Minneapolis. Research shows that 80% of all problems are not really problems, but misunderstandings - due to primarily ineffective communication. Are you seeking a proven approach to: avoid misunderstanding? being more persuasive? overcoming objections? increasing credibility? minimizing conflict? Using SIX VERBAL, very structures, yet easy-to-learn communication models & TWELVE NON-VERBAL MESSAGES, SO, WHAT'S YOUR POINT? reveals how you can recognize what is COMING OVER THE COMMUNICATION NET, then apply the appropriate STROKE to every communication encounter for winning results. Communication is the core of all relationships - from business to personal. Although written primarily for people in the business community, the communication techniques presented in this book apply to personal relationships, family interaction, & even casual conversation. Learning & applying the powerful concepts & techniques presented in this book can transform you from an antenna terminator to a WORLD CLASS COMMUNICATOR! Order direct from Mead Publishing, P.O. Box 680324, Houston, TX 77268-0324. (500) 445-6868, FAX (713) 893-6868.

"Contains lessons and tools to move your students through both reading and writing arguments and opinions. The instructional path is clear and easy to follow, supplementing your language arts instruction with resources designed to hone in on arguments and opinions. Use this guide to inform your instruction, from speaking and listening to reading and then making the writing connection."--Teacher's Resource Guide Information page 5.

Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose that will stick in people's minds. A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy.

In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.