Provides a toolkit for inventors and technology entrepreneurs to help in assessing the value and validity of a technology idea, and to seek funding and support for that that idea. Demonstrates how the 'So what? Who cares? Why you?' framework can be used for attracting investors, customers and other business backers.

THIS TITLE HAS BEEN UPDATED TO REFLECT THE 2016 MLA UPDATE. The New York Times best-selling book on academic writing--in use at more than 1,500 schools.

George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times

Have you ever noticed that many dogs look a lot like their owners? Or perhaps it’s the other way around: do the owners all look like their dogs? But there are some exceptions... Walking around the streets and parks of most towns, you might notice that many dogs look a lot like their owners. However, Leonora's dog was nothing like her. In fact, they could not be more different! Leonora loved listening to opera. That's why she named her dog after her favorite opera, Fidelio. When Leonora and Fidelio went for a walk, everyone looked at them in a very strange way and started gossiping... “Here they come. They are nothing alike!", they said, laughing out loud at them. Two streets down lived Carmelo. His dog was nothing like him either. Totally different. Carmelo liked to make chocolates. He used to spend whole days coming up with the most daring recipes. The thing is, Carmelo's dog was the spitting image of Leonora, and Leonora's dog was identical to Carmelo! Tired of people looking down on them, they decided to trade dogs and thus appear more normal. But just when the match was done and they were suppose to fit, all of them felt lonelier and different...

The New York Times best-selling book exploring the counterproductive reactions white people have when their assumptions about race are challenged, and how these reactions maintain racial inequality. In this “vital, necessary, and beautiful book” (Michael Eric Dyson), antiracist educator Robin DiAngelo deftly illuminates the phenomenon of white fragility and “allows us to understand racism as a practice not restricted to ‘bad people’ (Claudia Rankine). Referring to the defensive moves that white people make when challenged racially, white fragility is characterized by emotions such as anger, fear, and guilt, and by behaviors including argumentation and silence. These behaviors, in turn, function to reinstate white racial equilibrium and prevent any meaningful cross-racial dialogue. In this in-depth exploration, DiAngelo examines how white fragility develops, how it protects racial inequality, and what we can do to engage more constructively.

A rousing call to action, this book will leave you feeling hopeful that we can make a difference in the midst of an age of turmoil, destruction, and uncertainty. The climate crisis, mass extinctions, political polarization, extreme inequality--the world faces terrifying challenges that threaten to divide us, yet Lily Cole argues that it is up to us to actively choose optimism, collabo- rate, make changes, and define what is possible. Cole writes: "We are the ancestors of our future. The choices we make now and the actions we take today will define and transform future generations." Having collaborated with experts working on solutions to humanity's biggest challenges, Cole distills a vision for a sustainable and peaceful future. She explores divisive issues from fast fashion to fast food and from renewable energy to gender equality, and interviews some of today's greatest influencers: Sir Paul McCartney (musician and activist), Elon Musk (CEO of SpaceX), Gail Bradbrook (cofounder of Extinction Rebellion), Farhana Yamin (climate change lawyer and activist), Emily Shuckburgh (climate scientist), Stella McCartney (sustainable fashion designer), Livia Firth (cofounder of Eco-Age), and Lisa Jackson (vice president of environment, policy and social initiatives at Apple, former Administrator of the EPA). The book also features a 32-page photo insert documenting Lily's experiences around the world, as well as the artists, activists, and others who have inspired her, and her own--as yet unpublished--photography.